Olemme keränneet yhteen Suomen matkailuelinkeinoa varten ajankohtaista tietoa, tilastoja ja muuta hyödyllistä materiaalia USA:sta matkailumarkkinana.
The U.S. State Department advises against any international travel, suggesting United States citizens either remain in place or return home. It’s at “Level 4”, the department’s highest warning. But it is a recommendation, not a requirement. Additionally, the U.S. has strict restrictions on arriving visitors including a ban on tourist visitors from all of Canada, Mexico, Europe and much of Asia. At this point we do not know when and how the US will open its borders again and when Schengen borders will be opened for Americans.
The Center for Disease Control and Prevention advises to stay home for 14 days from the time you returned home from international travel. During this 14-day period, take these steps to monitor your health and practice social distancing:
Safety, sanitazion, cleanliness and healthcare available in the destination will be major factors for the US travelers once they can travel again. Airlines are also expected to execute new procedures that ensure safe travel. Especially older US travelers may not want to travel until there is a vaccine. 63 % of the Americans are worried about the general uncertainty of the COVID-19 situation.
Over 60 % of the Americans are worried about the US economy but still only 36 % worry about their own job or income. The GDP of USA is expected to decrease by 5.3 % in 2020. The official unemployment rate was in April 14.7 % and the sectors that lost most jobs are leisure and hospitality sector, which includes restaurants, bars, and hotels. 60 % of the jobs lost belonged to women.
FIT travel will be growing and in escorted tours the group sizes will be smaller. It is possible that there will be more interest in mono-destination tours vs multi-country tours. Travelers are choosing the service providers based on most flexible terms. Interest towards nature based travel is growing.
First ones to start to travel internationally and long haul from the US are the high end travelers and especially FIT travelers and small private groups (families, friends). Domestically and within the Americas the first ones to start to travel will be the younger generations and very affluent travelers who can afford private jet trips.
No leisure travel expected from the US during summer 2020.
If the travel restrictions and quarantine requirements for the US travelers traveling to Europe are lifted, we might see some Northern lights travelers to Lapland during the winter. Most likely during December - March period.
USP's: Nature based experiences - Winter wonderland and northern lights experiences - Special accomodations - Local culture - Finland's geographical location close to Scandinavia, the Baltics and Russia.
94 % of the US tour operators and travel agents said according to our survey that their income has been highly impacted due to COVID-19 for April - June 2020 and 89 % said their business will be highly impacted from July to December 2020. At the moment 47 % said their business is highly impacted for 2021. 79 % target a 55+ demographic however many cited a post COVID-19 change in their target demographic to a younger audience citing fears of older passengers being less eager to travel again so quickly or having longer term concerns over health and wellness. Many have reported, at least temporarily, targeting younger travelers than usual.
Tour operators have reported that majority of Europe tours have been rebooked to same destinations, so not cancelled or moved to other destinations. New bookings are for tours in Americas mainly and they are mostly beach holidays.
The message from tour operators also was that right now it would be very helpful for them to get information and guidelines from destinations and suppliers:
The tour operators are also planning to revise their terms & conditions to better reflect current situation.
Interesting products in winter: Northern lights, glass igloos and aurora cabins, snow activities for high end FIT and small groups. In summer: FIT and small group tours combining city, culture and nature.