20.10.2020 – 10.4.2021

WORLD EXPO 2020 – Connecting minds, creating the future

Finland, together with 40 Finnish companies and clusters, will participate in the World Expo 2020 in Dubai with her own pavilion "Snow Cape". Around 190 countries are participating in the Expo. Over 25 million visitors are expected, of which 70 per cent could come from outside the UAE. 

Follow: |Twitter: @expo2020dubai | Facebook: @Expo2020Dubai | Instagram: expo2020dubai



A World Expo is a large international exhibition designed to highlight achievements of nations, to promote their innovations and progress, as well as educate and entertain visitors. The first World Expo took place in London in 1851. These Expos vary in character and are held in different parts of the world. The most recent international exhibition, Expo 2017, was held in Astana, Kazakhstan. Now the excitement builds towards the next World Expo in Dubai, United Arab Emirates, between October 20, 2020 and April 10, 2021.



The theme of Expo 2020 is "Connecting Minds, Creating the Future" with three subthemes of Opportunity, Mobility and Sustainability. The theme of Finland is "Sharing Future Happiness".

Participation in Expo 2020 will strengthen existing relationships and build new connections between both Finland and Finnish companies with the UAE, the Gulf region and globally. Participation will promote Finland, her positive country image and values, Finnish exports, internationalisation and competitiveness, as well as increase Finland's attractiveness for tourism and investments.

You can find more information of Finland at Dubai Expo:

· in our new website in English and Arabic languages
· in LinkedIn: Finland at Expo 2020 Dubai
· In Twitter: @FinlandExpo2020



The Finland Pavilion, “Snow Cape”, is located in the Mobility District. The tender for the construction of the Finland Pavilion has been awarded to the international project team of Expomobilia, JKMM Architects, Factor Nova, Beyond Limits and Five Currents. The pavilion building will focus on the themes of nature, innovation and sustainability.

Inspired by the white blanket of snow, which covers the Finnish landscape in winter, the Finland Pavilion resembles a white tent made of snow. The visual identity of the Finland Pavilion incorporates both Finnish and Arab cultures, starting with the main entrance which gives an impression of arriving in an Arabic tent.

Within the busy and noisy Expo environment, Finland's Pavilion offers clarity and serenity. From outside the shape is simple but refined. In the middle of the pavilion, a peaceful wooden space “Gorge” is carved into the building, offering Expo visitors respite within a calming retreat.


Mobility area



Become a partner in our journey of presenting Finland to the world at Dubai Expo 2020. 

Watch the animated fly-through video.

The Finnish Pavilion "Snow Cape" provides companies and organisations a platform to grow trade, increase tourism, attract investment and to connect people and ideas. Partners will have visibility in the pavilion building and exhibition, exposure in the communications program, use of the VIP and conference area of the pavilion and participation in the official visits from Finland. Together we can create, utilise and share the unique and unforgettable opportunity that the Finnish Pavilion will provide.

Partnership categories

Official National/ Key/ Exhibition Partner

Finland at Dubai Expo offers you the opportunity to become an Official Partner of the Finland Pavilion. As an Official Partner, you will receive the valuable benefits that will support growth of your business and strengthen relationships with your customers and stakeholders.

Commensurate to your Official Partner level, we guarantee visibility (very significant visibility/ significant visibility/ visibility) of your products, services and messages both in the exhibition and in the communications program. You will get right to use the Pavilion VIP and meeting venue for your promotional events and seminars on agreed days (10/5/1) and to participate in official business delegations and the National Day program (first priority/ second priority/ priority).

Event Partner

Event Partners may reserve the VIP and meeting venue for a fee. This category does not grant an official partner status and visibility in the exhibition.

In-Cooperation Partner

In-Cooperation Partners donate goods or services for use in the Finnish pavilion and in return, receive visibility in form of their products being displayed.

All Partners are present in the official webpages and are profiled as partners of the Finnish Pavilion when inviting their customers and network to their own event in the VIP and meeting venue.

Contact us

Partner  companies

Key partners











In-cooperation partners


Finnish Expo Live Winners

Contact us

Commissioner General
Severi Keinälä
+358 40 594 9944
Director, Communications & Marketing
Pirkko Autio
+358 50 396 7519
Exhibition Director
Petri Ryöppy
+358 50 436 2166