Raportit ja tutkimukset

Benchmark Report: Developing Finnish Lapland as a year-round travel destination through outdoor activities

While this benchmark study was initially focused on summer outdoor tourism, we shifted our focus a bit more towards MTB tourism, as this lays in the interested of the majority of interviewed experts. To achieve good results for this report we assessed the current status of summer outdoor tourism in Finnish Lapland and compared it with the world’s most successful destinations in this field.