Raportit ja tutkimukset

Long Haul Nordic Tourism

To create a well documented basis for elaborating long term marketing and product development plans for the 3 most important long haul markets for the Nordic region: US, China and India (in quantitative order).
The project will contribute to the new Vision for the Nordic Council of Ministers about becoming the most sustainable and integrated region in the world, by in the short run creating a common Nordic and nationally integrated basis of decision about Nordic tourism product development and marketing in a sustainable way. In the long run, the implementation of the long haul marketing and product development plans will be a good case for promotion of the Nordic region as a the most sustainable and integrated tourism region in the world.