Mixed Reality program offered Finnish companies funding and global networks for the development and utilization of virtual reality (VR) and augmented reality (AR) solutions in business operations.
The Extended Reality offering puts together the best Finnish Virtual and Augmented Reality know-how in various industries and research:
The fast-growing VR/AR markets are worth around 5.5 billion dollars. These technologies will already form a market worth an estimated 150 billion dollars by 2020. Although media attention has focused more on virtual reality for gaming and entertainment, it is thought that the business sector will be the first to benefit from augmented reality.
Mixed Reality program (2017-2019) encouraged companies to develop solutions and to utilize virtual and augmented reality in their business operations, and to build expertise in this area in Finland. The program provided also networking opportunities to companies, research organizations and other public actors.
Mixed Reality technology, in other words a combination of VR and AR, can be applied in all sectors; the program is intended for companies in any sector, regardless of their size.
Mixed Reality program was carried out in cooperation with key actors FIVR (Finnish Virtual Reality), VR Finland and various companies.
'Virtual reality', or VR, is a closed and fully immersive experience, which immerses the user in a separate, virtual world.
'Augmented reality', or AR, is an open and partially immersive experience, which brings virtual features into the real world of the user.
'Mixed reality', MR is a combination of the real and virtual worlds, where physical and digital aspects co-exist and can inter-communicate.