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Food from Finland

Innovative, healthy and safe food and drink products for the international markets

The Food from Finland program is participating in building a sustainable food industry in Finland. We help companies to grow their exports and international know-how.

About the Program

Food from Finland is proud to present Finnish food companies to international buyers in a multitude of ways and to boost Finland's image as a country producing high-quality food. We encourage companies to develop new innovations and to forge partnerships with research organizations.


The program focuses on the development and growth of the Finnish food industry and on the promotion of exports with branded products and services offering high added value. We help Finnish food-industry companies in gaining access to the rapidly changing international food markets by utilizing new innovation and business know-how and research that supports the sector's competitiveness.

  • Our aim is to double the value of Finnish food exports to 3 billion euros by 2025, and to increase the share of small companies in the international markets from 16% to 25%
  • Increasing the export know-how and internationalization of food companies
  • Enhancing the quality image of Finland and the awareness of Finnish food products in the target market
  • Boosting the cooperation and networking between the companies and other operators in the sector
  • Increasing the value added and commercialization of Finnish food products
  • Funding services for companies in the food and drink sector
  • Cooperation with universities and research organizations in Finland and abroad, especially in Asia
  • Creating 5,000 new jobs in the Finnish food sector.


The Food from Finland program offers versatile services which are linked to all the themes of Business Finland and benefit the Finnish food companies in a completely novel way. Program operations include the supporting of food-sector ecosystems and food innovations especially aimed at consumers, expanding the know-how related to branding and international business operations, encouraging extensive cooperation and concrete and efficient promotion of exports in selected target markets. Export and internationalization services are tightly linked with Business Finland’s innovation funding.

  • Implementing shared stands in the most important international food-industry trade fairs for professionals
  • Meeting buyers both in the target markets and in Finland
  • Networking events and training and coaching days
  • Retail trade campaigns
  • Media events and visits
  • Funding: innovations, internationalization, enhancing know-how
  • Cooperation with universities and research organizations in Finland and abroad, especially in Asia

Food from Finland also implements targeted measures for a few product groups:

  • Alcohol products
  • Berries and other alcoholic beverages
  • Oat products in cooperation with Oat Cluster

The Food from Finland -program was started in 2014 and it is funded by both the Ministry of Economic Affairs and Employment and the Ministry of Agriculture and Forestry. We work in close cooperation with the Ministry for Foreign Affairs, the Finnish Food Authority, Finnish Food and Drink Industries' Federation and several other operators in the sector.

Program membership

Member benefits for Food from Finland –program are:

  • Target market information from your selected countries (GlobalData database, covering 110 countries)
    • Segment or product specific value (€) and volume in different market areas
    • Market development of segments/product value and volume
    • Competitors (brand owners) and their sales
    • Main distribution channels for a product or product category
  • Importer listings (Euromonitor) from the following countries: Japan, China, South Korea, United Arab Emirates, Singapore, Saudi Arabia, Austria, South Africa, Sweden, Denmark, Norway, Germany, Spain, Lithuania and Latvia.
  • The permission to use Food from Finland –logo in your company’s marketing, materials and website
  • Advising

Contact the team for more information about the membership. 

Do you want to be added to the program mailing list for food and beverage companies? Please contact mira.virkkunen (at)

Target groups

The program’s target group is the Finnish food and beverage manufacturers with a preference given to healthy, safe and innovative products. The program also serves the service providers of the food industry who work in close cooperation with the Finnish food industry, as well as other interest groups and partners in the ecosystems of food industry.

Target countries

Primary target markets

  • Nordic countries
  • Germany
  • East Asia: China, Hong Kong, Japan, South Korea

Other target markets

  • Other European countries, especially France
  • Saudi Arabia, United Arab Emirates
  • South Africa
  • Singapore
  • United States
  • Russia

Upcoming: Boosting export with Packaging

The programme is for companies who wish to expand their understanding on packaging and its role in food export. The coaching is in English and it is free of charge.

The program is carried out as a series of webinars which consist of a keynote speech and workshops.

Keynote speech: Open for everyone. Duration 1 hour.

Workshops: Limited number of company spaces. Available spaces are filled in order of enrolling. Companies participating in workshops will be given a pre-assignment which will be discussed in guided small groups. The results are made available to the company for later use. Duration 1 hour 30 min.

24.8.2020 Webinar 1: Trends. World after covid-19? Head coach Carsten Beck

26.8.2020 Webinar 2: Market insights, Head coaches Martin Erdmann and Jaana Kotro

22.9.2020 Webinar 3: Designing and storytelling, Head coaches Anssi Kähärä and Renne Angelvuo

24.9.2020 Webinar 4: Target market oriented concept, Head coaches Heli Holttinen and Fumi Sasada

6.10.2020 Webinar 5: Agile online testing, Head coaches Heli Holttinen and Dani Kamaras

9.10.2020 Webinar 6: Multi-sensory packaging testing for maximising sales potential, Head coaches Virpi Korhonen, Eero Seppälä and Kari Solala


Contact us

Head of Food program
Esa Wrang
+358 400 243 076
Senior advisor, Manager
Annaleena Soult
+358 40 343 3447
Senior Advisor, China
Cuilu Fan
+358 50 569 2591
Innovation funding
Kari Venäläinen
+358 40 722 1632
Innovation funding
Pirjo Hakanpää
+358 44 712 4136
Project Manager
Mira Virkkunen
+358 50 567 2000