Reports & research

Chinese Market Segment: High Spending Fits

Long Haul Tourism Analysis is a joint project between the Nordic DMOs – Innovation Norway, Promote Iceland, Visit Denmark, Visit Finland and Visit Sweden – as well as the DMOs of the Nordic self-governing regions – Visit Faroe Islands, Visit Greenland and Visit Åland (hereinafter “Nordic DMOs”). This joint project is financed by the Nordic DMOs and by the Nordic Council of Ministers.

The main purpose is to provide an in-depth understanding of the target group of High Spending FITs from China, and make recommendations accordingly in brand building, product development, marketing strategy and marketing action plans in order to achieve sustainable tourism growth from China.