Evaluation of Visit Finland 3/2021

The aim of this evaluation was to analyze the effectiveness of Visit Finland’s operations and services. The evaluation examined how Visit Finland has succeeded in creating an attractive travel destination in Finland, supporting Finnish tourism companies in the international 
market and developing the tourism ecosystem in Finland. With regard to activities carried out in as programmes, the evaluation is intended to provide information on the added value of programmes, as well as on the results and impact of these activities.