Creative Immersive Experiences
New growth opportunities from creativity, design thinking and digitalisation
Do you want to develop your company's competitiveness and create solutions that are in demand in Finland and abroad? The Creative Immersive program will activate the creative industries, including the gaming industry, to develop new solutions and grow. It promotes the use of creative thinking, design thinking and digital design as a tool for innovation and renewal in all industries. In addition, the campaign supports cooperation between the creative industries and XR technology operators. Welcome!
Our goal is to build cross-sectoral ecosystems where top experts from different fields join forces. As a result, we get radical solutions that not only meet the needs of the market, but exceed expectations. Join a program where creativity is the engine of your company's success.
Program materials
New growth opportunities from creativity, design thinking and digitalisation
Do you want to develop your company's competitiveness and create solutions that are in demand in Finland and abroad? The Creative Immersive program will activate the creative industries, including the gaming industry, to develop new solutions and grow. It promotes the use of creative thinking, design thinking and digital design as a tool for innovation and renewal in all industries. In addition, the campaign supports cooperation between the creative industries and XR technology operators. Welcome!
Our goal is to build cross-sectoral ecosystems where top experts from different fields join forces. As a result, we get radical solutions that not only meet the needs of the market, but exceed expectations. Join a program where creativity is the engine of your company's success.
Target groups of the program
The program is intended for companies that want to develop new products, services or business models at the interface of creativity and technology. Whether you're a game studio, XR developer, industrial operator or creative company – this is your chance to grow, network and renew! Education and research organisations will also be invited to join in building the innovation ecosystems of the future.
Program services
The program is a platform for networking, collaboration, and peer learning. We offer research data on the sector and the funding opportunities of the route.
Key services of the Creative Immersive Experiences program:
How to join the program
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Interest is key
The aim of the program is to encourage bold innovation. Therefore, it is important that the participants of the program are interested and motivated to participate and achieve common goals.
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Read more about the program
Read more about the program's objectives, services and how you can use it to develop your business. Some of the program's services are open to everyone, and some are intended for companies that meet Business Finland's customer criteria.
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Contact us
Our experts will also help you assess the suitability of the program for your company and guide you in further steps.
Contact us!
Aija
Kalander
Head of Experience Commerce Finland
Frequently Asked Questions
Programs
Are there any criteria for joining the program?
Welcome to the Creative Immersive Experiences program! There are no criteria for joining the program, but companies and organisations in the creative sector that have a clear vision of development and companies that want to utilise the creative industries in their own development will benefit the most. The program encourages active cooperation and networking with other actors in the field.
More information about the theme of the program
The creative industries also boost Finland's growth. The three main business areas of the creative economy – scalable content, creative services and events – the companies in these three areas had combined revenues of €13.75 billion in 2022 and employed a total of 60,950 people.
The program also responds to a global opportunity: the market for immersive technologies and the metaverse is estimated to grow up to $13 trillion by 2030.
Finland has strong expertise in the creative industries and XR technologies, and now is the time to combine them. Business Finland plays a key role in linking these sectors and creating new business.
Growth in the creative industry through cooperation
The growth of the creative industry is built in cooperation; Business Finland promotes the growth and internationalisation of the creative industry together with industry organisations and ministries.
Our program also works in close cooperation with the Growth Agreement for the Creative Industries. The Growth Pact is a new way of engaging in dialogue between the public sector and the business sector. The Growth Pact is a concrete action plan in which the public sector and representatives of different sectors jointly define the sector's future growth and development goals and future business opportunities.
The aim of the Growth Pact is to support the development, growth and internationalisation of companies in the sector through practical measures. The agreements explain the current state of each division and propose goals and measures.
- Growth agreement for the audiovisual industry
- Fashion and Textile Growth Pact
- Creative Replicable Content Industries Growth Pact
- Situation survey of the creative industries 2023
- Report on Cultural Policy
At the heart of the program are:
- Supporting the renewal of the creative industries
- Encouraging other sectors to cooperate in innovation with the creative sector
- Supporting collaborative innovation between XR technologies and the creative industries
- Enabling networking between the creative industries and augmented reality companies and organisations
- Helping you find new partners
Business Finland's goal for the program
The aim of the Creative Immersive Experiences program is to help the creative industries renew themselves and to support the innovation activities of companies utilising augmented reality.
Business Finland's objectives for the program are:
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Activation of EUR 10 million per year, of which EUR 9 million will be allocated to RDI activities in the creative industries by 2025
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1–3 interdisciplinary innovation ecosystems (creative industries, XR, industrial applications)
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To make Business Finland's funding and advisory services more familiar to the creative industries
- To support companies and organisations regardless of the industry in harnessing creativity and creative industries as part of their own innovation activities
- Connects companies and organizations in industries to create new XR solutions and international business
The program supports Business Finland's Immersive Digital Life mission.
Roadmap
2025 – Launch
Planning the programme and identifying key stakeholders and strengthening cooperation.
2025 – Program continues
The programme will end in 2025, but it is possible that the programme will continue into the following year.