Growth Opportunities in Extended Reality
Business Finland Future study report: Growth opportunities in extended reality
- Event
- 16.1.2026
Date and time: Friday, 16th of January 2026, at 9:00–10:30 (Finnish time)
Location: Online (MS Teams)
Further information
Creative immersive experiences campaign
Jani Jokitalo
Senior Advisor
jani.jokitalo (at) businessfinland.fi
Registration & practicalities
Venni Metsäranta
Program Coordinator
venni.metsaranta (at) businessfinland.fi
Business Finland Future study report: Growth opportunities in extended reality
Business Finland, in collaboration with Frost & Sullivan and Metaverse Finland (MEFI), invites Finnish companies to join a webinar offering a comprehensive, forward-looking view of the XR ecosystem. The session will explore how global and European developments are shaping future opportunities for Finnish businesses.
Frost & Sullivan analysts will present the report and review the current XR landscape—highlighting key technologies, platforms, and market structures that define today’s environment.
The report examines XR’s evolution, analyzing trends shaping its future and mapping applications across sectors such as entertainment, defense, automotive, healthcare, manufacturing, retail, and education.
It assesses Finland’s strengths and weaknesses in XR and conducts a gap-and-match analysis to identify where Finnish capabilities align with emerging market needs, revealing strategic opportunities for competitive advantage as the XR ecosystem matures.
Agenda
9:00-9:10 Welcome and introduction, Jani Jokitalo, Business Finland
9:10-10:00 Report presentation, Frost & Sullivan, Benoit Butruille, Heena Juneja and Soumyadeep Chowdhury:
- XR Ecosystem Landscape Assessment. Overview of the XR hardware, software, and ecosystem components shaping today’s market.
- Evolution Analysis & Market Trends. Presentation of key market trends, ecosystem evolution, XR market sizing, major platform shifts, technology development status, patent trends, and emerging market challengers.
- Applications Analysis (Consumer & Enterprise Sectors). Summary of major XR applications across consumer entertainment, defense & security, automotive, healthcare, manufacturing, retail, and education.
- Finland Strengths & Weaknesses. High‑level review of Finland’s capabilities, competitive gaps, and structural factors.
- Opportunities for Finnish Companies in XR. Overview of strategic opportunity areas where Finnish companies can create value in XR.
10:00-10:10 Mefi’s working groups as a tool for development, Jani Vallirinne, Metaverse Finland (MEFI) ecosystem
10:10-10:30 Q&A, Benoit Butruille, Heena Juneja and Soumyadeep Chowdhury, Frost & Sullivan, Jani Jokitalo, Business Finland