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Helsinki 25.10.2023

Artificial Intelligence & Intellectual Property in the Creative Field – IP & AI Seminar

Time: October 25, at 9:00 AM – 5:00 PM


Place: Team Finland house, Porkkalankatu 1, Helsinki


Please let us know if you are unable to attend.



Further information


Olli Sinerma

Senior Advisor

olli.sinerma (at)


Tessa Eronen

Program Coordinator

tessa.eronen (at)

Is generative AI a tool for scriptwriters, musicians, and game designers, or will it replace them? Who owns the intellectual property rights if a partner or machine creates the content? How does the digital dimension change ownership?

These questions will be answered at a joint event by Creative Business Finland and the Patent and Registration Office on Wednesday, 25.10.2023. Also present will be IP/IPR experts with whom you can pre-book a meeting and discuss your situation with.


09:15 Doors open, morning coffee (sponsored by Creative Business Finland)

10:00 Event begins

10:00–10:30 Introduction to intellectual property, Finnish Patent and Registration Office
Olli Ilmarinen PRH & Jani Joenniemi PRH/EUIPO

10:30–11:20 Introduction speeches

  • Legal Director Ieva Kovarskyte, Remedy Entertainment
    Trademarks and In-Game Assets
  • General Counsel Janne Salminen, Metacore Games
    Generative AI in game development – a practical view
  • Head of Intellectual Property Rasheka Scott, Dottir Attorneys
    Artist as a brand and phenomenon: Case Käärijä
  • Senior Art Director Tatu Petersen-Jessen, Rovio Entertainment
    Angry Birds & The Essence of Brands: Why Generative AI Won't Rewrite The Rules

11:20–12:00 Panel discussion on digital IP rights

12:00–13:00 Lunch-time (self-funded)

13:00–13:15 Senior Advisor Olli Sinerma, Business Finland
Introduction to Generative AI and BF funding in GAI projects

13:15–13:45 Postdoctoral Researcher Natalia Särmäkari, Aalto University
Collaboration between human and AI in fashion and clothing design

13:45–14:15  Head of AI & Innovations Jukka Niittymaa, Sherpa Oy
AIntelligent Communication and Marketing: Does it create or destroy value?

14:15–14:45 CEO Jonas Verwijnen, Kieku AI Tools Oy
How Kieku AI Tools Oy tackles copyright and generative music

14:45–15:00 Coffee break (sponsored by Creative Business Finland)

15:00–15:30 AI Artist Roope Rainisto
Generative AI for video storytelling

15:30–16:00 VFX-Lead Jussi Kemppainen, Mainframe Industries Oy
Research on using generative AI in game production

16:00–16:30 CEO Tomi Huttula, Cosmic Lounge Oy
Using AI enhanced in-house tech for building and operating games

17:00 Event ends

Registration for the IP Clinics is now open. Please register for the clinics by using a separate registration form.

There are limited spots, but you can also follow the event online by registering to the event. The event will be held in English.