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Webinar 9.10.2023

Webinar: Market Opportunity in Italy – Smart Manufacturing

Time: 9 October 2023 at 15.00-16.00 (EEST)

Webinar, the link will be sent to the registered participants by email.


Further information

Toni Mattila, Head of Sustainable Manufacturing Finland
toni.mattila (at)

Hanna Laurén, Counsellor, Trade and Investment
Embassy of Finland, Rome
hanna.lauren (at), +39 337 164 0147

Anna Nikkilä
, Program Coordinator, Sustainable Manufacturing Finland
anna.nikkila (at)

Within the 28 EU member states, Italy is the second-largest manufacturer, after Germany. The country has extraordinary expertise in strategic industries such as defense, food products, automotive and pharmaceuticals.

"Made in Italy" products continue to excel worldwide and hence Italian manufacturers are very export driven. The national strategy for digitizing industry encompasses a wide range of policy measures to spur both domestic and international investment, and boost innovation-driven growth. There are significant tax incentives and funding in place to boost investments for industrial digitization, which ensure that top manufacturers in the country keep investing in retrofits, new production plants and processes.

The incentivized technologies on demand include:

  • Advanced Manufacturing Solutions (robots)
  • Additive Manufacturing (3D printing)
  • Augmented Reality for maintenance, logistics and SOP
  • Simulation
  • Horizontal/Vertical Integration (cross-company data integration)
  • Industrial Internet
  • Cloud systems and services
  • Cyber security
  • Big Data and Analytics

Italian market provides strong business opportunities to Finnish companies who excel in these technologies and are able and committed to be present in the market.

Webinar agenda

  • Presentation of the manufacturing sector in Italy
  • Strategic manufacturing needs of key industries
  • Incentives and funding
  • Presentation of the forthcoming delegation visit to Lombardy and Piedmont (planned for November 27-29)
  • Q&A session