Denmark’s sauna culture is heating up — and with it, new business opportunities for Finnish companies.
Join us for a focused webinar exploring the growing demand for sauna experiences in Denmark and how Finnish know-how can meet this rising interest. With insights from a recent market study and voices from the Danish sauna community, we’ll dive into emerging trends, consumer preferences, and avenues for collaboration. Whether you offer saunas, accessories, design, or services, this session will help you understand your potential role in Denmark’s evolving wellness scene.
Agenda and speakers
10:00 – 10:05 | Welcome & Introduction
Speaker: Kimmo Koponen, Business Finland
10:05 – 10:20 | Market Overview: Growth of Sauna Culture in Denmark
Speaker: Bianca Martin, Implement Consulting Group
10:20 – 10:35 | The Role of Sauna Clubs in the Danish Experience pt. 1
Speaker: Patricia Plesner, CEO of Plugin Heat Club
10:35 – 10:45 | Q&A and Closing Remarks
Moderator: Kimmo Koponen, Business Finland
This event is based on a business opportunity verified by the Business Finland team in Denmark. To see more about it, sign in to Team Finland Market Opportunities web service.
Bringing Finnish Sauna Culture to Denmark’s Growing Wellness Market
