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23/9

Espoo 23.9.2025

The Intersection: XR - Business - Creativity

Where: Marsio Stage, Aalto University Campus
(Otakaari 2, Espoo)

When: 23.9.2025 at 14:00 – 17:30

Please note that the language of the event is English and to get the full benefit, we recommend you to join the physical event. Academic talks are available online with separate registration.  

Registration

Further information

Sanni Siltanen
Mission Lead, Immersive Digital Life
sanni.siltanen (at) businessfinland.fi

Pirita Posti
Corporate Relations Manager, Aalto University
pirita.posti (at) aalto.fi

Registration
Venni Metsäranta
Program Coordinator 
venni.metsaranta (at) businessfinland.fi

How could we transform the development and application of XR (extended reality) and AI (artificial intelligence) technologies by focusing on human needs and creativity?

Our event presents themes to inspire and challenge you, with the aim to foster collaborations between industry and academia. Targeted at companies from diverse sectors—examples including construction, architecture, games, media, consumer business, and maritime—the event explores how human-centered and creative approaches can shape the future of technology and business. Join us to discover new possibilities.

Business Finland and Aalto University are hosting the event to enhance dialogue between universities and businesses. The program includes insights from leading Aalto University researchers, followed by thematic roundtable discussions aimed at co-creating novel questions for future industry-university projects and initiatives.

Speakers include Pia Fricker (Professor, Department of Architecture), Virpi Roto (Senior University Lecturer, Department of Design), Robin Welsch (Professor, Department of Computer Science), Sanni Siltanen (Mission Lead, Business Finland) and other invited speakers. The programme will be updated in August.

Pre-event visit to Aalto Studios is highly recommended! Find out how your business could benefit from its services, which include audiovisual media, extended reality production, game development, and internet communications

Agenda 

Moderator of the event is Eeva Vilkkumaa (Professor, Dept. Information and Service Management)

13:15 – 13:45 Pre-event: Aalto Studios tour 
14:00 – 14:10 Welcome and Opening remarks, Tuomas Auvinen (Dean, School of Arts, Design and Architecture) NN 
14:10 – 15:30 Academic Talks

  • Human-centred technologies for work transformation - Tech acceptance Virpi Roto (Senior University Lecturer, Dept. Design)
  • Interactions Across Scales – Tech exploration, Pia Fricker (Professor, Dept. Architecture), Perttu Hämäläinen (Professor, Dept. Art & Media)
  • Amplifying Intelligence with XR and AI, Robin Welsch (Professor, Dept. Computer Science)

15:30 – 15:40 Break
15:40 – 17:00 Discussion forum hosted by Aalto University & Business Finland

  • The Power of Collaboration: Shaping the Industries with XR & Creativity, Sanni Siltanen (Mission Lead, Business Finland)
  • Themes for roundtable discussions e.g. Technology acceptance at work, New workforce - AI competences, Radical creativity, Vibe working, Remote XR work, Immersive experiences, Empathy XR, Adaptation of disruptive tech, Innovation towards positive futures

17:00 – 17:30/18:00 Networking and refreshments
17:30/18:00 End of the event

Please note that the language of the event is English and to get the full benefit, we recommend you to join the physical event. Academic talks are available online with separate registration.

Online registration