Swiss consumers invest in timeless, high-quality, and sustainable products, aligning with the Nordic design ethos of functionality, minimalism, and durability. Switzerland holds a unique position in the European luxury and design landscape. While not a large producer of lifestyle products itself, it is a purchasing powerhouse.
Join us for an insightful webinar to gain an understanding of the Swiss high-end lifestyle market. This event is a great opportunity to learn about Swiss consumer behavior, market structure, and how to draw inspiration for your own brand. Switzerland ranks among the wealthiest countries in Europe, with one of the highest GDP per capita globally.
Key topics
- Market Insights: Get an overview of the Swiss luxury goods market, consumer behavior, and market structure.
- Practical Advice: Learn about market entry options, distribution channels, and customs/import practices.
- Comparison with Nordic Markets: Discover how Swiss sales and marketing differ from Finnish practices and how to leverage your strengths.
- Networking: Engage with market experts and get answers to your pressing questions.
Preliminary program
15:00 Welcome words
15:10 Switzerland as a Luxury Goods Market, Nicolaj Waldorf
- Insights on market entry and distribution of premium and luxury products in Switzerland through traditional means or acquisitions
- Differences and similarities between the Swiss and Nordic markets, the structure of the Swiss market
- Advice on marketing and online presence in the Swiss market
15:30 Customs and Import Issues, Michel Patteet, Prodigo
15:45 Panel Discussion – Experiences and Business Cases, Moderation by Philipp Jordi, MFA
- Tapio Anttila, Tapio Anttila Collection
- Kari Voutilainen, watchmaker
- Miska Raatikainen, Harctic Superfood
- Tommi Mäkynen, architect
- Ville Kokkonen, designer
16:15 Q&A and Next Steps (in Finnish), Marja Kuutti-Sopanen
This webinar is only for Finnish companies.
Read more about this in Business Finland's market opportunities webpage.
