New business opportunities for the Finnish Defence Industry in Japan

Business Finland, the Embassy of Finland in Tokyo are organising a webinar to present the defence market opportunities in Japan for Finnish companies and provide overview of the latest defence market environment in Japan and the key success factors for entering that market.

As Japan rapidly expands its defence capabilities, a historic window of opportunity has opened for Finnish excellence in defence and dual-use technologies. Central to this shift is the SHIELD strategy, a comprehensive national initiative aimed at reinforcing Japan’s defense production base and securing technological superiority through rapid innovation. With the national defence budget pivoting toward C-UAS, quantum security, and autonomous systems, the Japanese Ministry of Defense is increasingly looking toward international partners to fortify its edge. However, navigating Japan’s unique procurement regulations remain a significant challenge.

This webinar, organized by the Embassy of Finland, Tokyo provides a strategic briefing on the shifting security landscape and the critical success factors (CSFs) required to penetrate this complex market. We will bridge the gap between Finnish innovation and Japanese defence requirements, offering actionable insights on establishing the local industrial partnerships necessary for sustainable growth. The session will conclude with a Q&A.  
 
AGENDA  

• 9:00 Opening words - Suvi Sundquist, Commercial Counsellor, Embassy of Finland, Tokyo
• 9:05–9:30 Japan's increasingly severe security environment and Japan's defence policy - Mäki-Lohiluoma Tuukka, Assistant to the Defence Attaché, Embassy of Finland, Tokyo
• 9:30–9:50  Overview of Japan's defence market and critical success factors in market entry – Kensuke Nakajima, Senior Advisor, Trade Section of Embassy of Finland, Tokyo
• 9:50 Q&A
• 10:00 Webinar ends