Welcome to a joint Nordic networking visit including a B2B matchmaking event targeting Korean buyers, Korean market introduction seminar, and study visits to major local retail stores.
Target
- To promote Finnish know-how, products, and innovative ingredients to Korean B2B audience (buyers, product / business developers)
- To generate business contacts, receive valuable feedback, and create business opportunities for Finnish food producers in South Korea
- Give Finnish participants an understanding of the South Korean food market
- Green Day theme will be part of the event, putting a special focus on plant-based products as their demand is steadily increasing in the South Korean market.
To whom
- Finnish food manufacturers (consumer goods / ingredients)
Participation fee
- Participation fee is 1000 EUR per company.
A two-day visit including
- Introduction to Korean F&B market information session (incl. market environment & trends, business culture)
- Visits to most relevant retail stores in Seoul
- Welcoming dinner with Nordic participants
- Face-to-face B2B matchmaking event with relevant Korean buyers (incl. company-specific individual tables & tasting) – participants should bring product samples or send them to Business Finland office in Korea prior the visit
Registration by August 29, 2023.
Kindly note that travel costs, for example flights and accommodation, and fees related to shipping of the product samples are covered by the participants.
Minimum number of participants is 6 companies.
The Nordic F&B in Taiwan is organized consecutively on 25.–26.10. Participation to both events is possible, register here for Taiwan visit
Background
South Korea is one of the largest F&B markets in Asia with high consumer purchasing power and a dynamic consumer market. Korean consumers buy the most groceries online accounting for 19.7% of global e-commerce grocery market share, making them the 4th largest overall online shopping market in the world.
In Korea, Finnish F&B products have a favorable image of being premium, safe and high quality, matching well with the recent wellbeing trends that have set demand for premium, healthy and organic food products.
EU-Korea FTA entered into force in 2011 and eliminated duties for nearly all of the EU’s agricultural exports. For example, the tariffs for oats have decreased significantly in the recent years, providing opportunities for Finnish oat exporters.
