Skip to content


Online 20.6.2023

Training for a glance of China E-commerce market and cross-border E-commerce

Time: Tuesday 20 June, 2023 at 10:00-11:30 (EEST) / 15:00-16:30 (CST)


Venue: Teams


The language of the webinar is English.

Register by 18 June

Further Information

Jianing Lu
Senior Advisor (at)
+86 188 0179 3699


Candice Zhang
candice.zhang (at)
+86 138 1015 6413


Business Finland, in collaboration with RedFern and Eternal Aisa, is organizing the Training for a glance of China E-commerce market and cross-border E-commerce on Tuesday 20 June 2023 at 10:00 – 11:30 (EET) Finnish time / 15:00 – 16:30 (CST) Beijing time.

RedFern is a leading independent brand management agency that develops, manages, and distributes brands across the China mainland and Asia. RedFern Digital is responsible for the strategic direction, growth, and performance of some of the largest and most successful brands across a dynamic range of categories, covering Research, Branding, Strategy, Social Media marketing, E-commerce & Technical Integration.

Eternal Asia, the operator of Finland JD National Pavilion, is one of the largest Supply Chain companies in China. Having served over 100 of the world's top 500 companies and over 4900 domestic and international brands, Eternal Asia distributes more than 400,000 sku of products and builds service platforms in more than 380 major cities in China (incl. Hong Kong), Southeast Asia, the United States, and elsewhere. Eternal Asia has successfully help companies UK, France, Italy, Denmark establishing sales and promotion products via its country National pavilions at JD. com. Finland national pavilion will help your entry to China. 

Participants will have a better understanding of the E-commerce landscape in China, with a focus on categories such as Food & Beverage, Skincare & Cosmetics, and Health & Wellness. Participants will be shared with how to understand and reach potential Chinese customers, the key processes, strategies to success, and how to choose the appropriate platforms to support your brand and drive sales. From Tmall’s various CBEC options to the Finland National Pavilion on JD, you will be equipped with knowledge necessary to either begin or expand your brand’s E-commerce journey.

This event is free of charge.


  • Marko Tiesmäki, Commercial Counsellor, Country Director of Greater China, Business Finland
  • Ryan Molloy, CEO of RedFern Digital
  • Jeff Li, Vice President of Eternal Asia


Beijing Time

  • 15:00-15:05 Opening & Introduction by Business Finland
  • 15:05-15:55 Speech by RedFern Digital
  • 15:55-16:15 JD National Pavilion Introduction by Eternal Asia
  • 16:15-16:30 Q&A

Topics of Training

  • Introduction to the China E-commerce Landscape
  • General Trade E-commerce vs. Cross-Border E-commerce
  • Chinese Consumer Behavior and Purchase-Driving Factors
  • Chinese Customer Journey
  • Reaching the Target Audience
  • Market Entry Options through EC and CBEC
  • Key Players in the Market
  • Processes & Strategies
  • Driving Sales through E-commerce
  • E-commerce Livestreaming
  • Branding &. Marketing in China
  • Social Media to Support Sales
  • Finland National Pavilion on including domestic trade site and cross-border E-commerce site

Who should attend this event?

This event is aimed for the Finnish companies which are new comers to China or/and with few experience in China in consumer, food and health areas.