As the largest healthcare market in Latin America and one of the top ten globally, Brazil offers a promising landscape for Finnish medical device and healthcare technology companies. With the Brazilian Unified Healthcare System (SUS) serving around 72% of the population and imports totaling € 6.1 billion worth of medical products in 2023 alone, the potential for growth and innovation is considerable.
At this event, you will gain insights into trends shaping Brazil’s healthcare demands, including evolving demographics and the need for high-quality digital solutions to enhance efficiency in healthcare spending. We will cover the regulatory landscape and emerging investment opportunities in the Brazilian healthcare sector, providing an overview of market dynamics.
Additionally, you will hear directly from two Brazilian healthcare providers, Prima Qualitá Saúde and Vida Emergências Médicas, who could serve as potential customers and business partners for Finnish companies looking to enter the Brazilian market. Their experiences, challenges, and perspectives will offer a richer understanding of the market from multiple viewpoints.
Agenda
10:45 – 11:00 Registration
11:00 – 11:05 Opening words and updates from Latin America
Ms. Heidi Virta, Director and Head of Region Latin America – Business Finland Brazil
11:05 – 11:20 Keynote speech - Brazilian Healthcare Market: understanding the forces shaping the sector's needs, investment trends and potential strategies for market access
Mr. João Ratton, Advisor – Business Finland Brazil
11:20 – 12:00 Prima Qualitá Saúde & Vida Emergências Médicas: getting to know the experience of two Brazilian healthcare providers, their challenges and perspectives on the healthcare market in Brazil
12:00 – 12:15 Q&A
12:15 – 12:30 Networking
Who should attend?
We welcome Finnish companies of all sizes that offer solutions for the healthcare sector.
