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Helsinki 17.5.2024

Navigating China’s consumer product and food market

Date: Friday 17 May, 2024 at 9:00-11:00 (EEST)


Venue: Team Finland House, Porkkalankatu 1 Helsinki


This event is free of charge bu requires registration via the link below.

Register by 10 May

Further information

Food & Beverage
Ms. Jianing Lu
Senior Advisor (at)

Consumer Products
Ms. Candice Zhang
candice.zhang (at)

Business Finland, in collaboration with Kolster Oy and FIDUCIA, is organizing the ‘Navigating China’s consumer product and food market’ on Friday 17 May 2024.

The Chinese consumer market, encompassing consumer products and food & beverage, presents immense opportunities. However, entering this dynamic market requires meticulous planning and robust IP & trademark protection strategies.

During this event, participants will gain valuable insights into the Chinese consumer market landscape, essential preparatory measures for market entry, and a comprehensive understanding of the E-commerce ecosystem in China, with a special focus on Food & Beverage and non-food consumer goods sectors. Additionally, attendees will learn about streamlined approaches for effectively reaching Chinese consumers.


  • 09:00-09:10 Opening & Introduction by Business Finland
  • 09:10-09:40 IPR Strategy to China Market by Kolster Oy
  • 09:40-10:10 Market updates and market-entry roadmap by FIDUCIA
  • 10:10-10:30 China E-commerce and Finland National Pavilion as an easy access platform by Business Finland
  • 10:30-11:00 Q&A and free networking

About Kolster Oy

Kolster Oy, a distinguished European IP Law Firm, offers comprehensive IP services for protecting, exploiting, and defending your inventions, designs, and brands. With expertise in European and Chinese IP matters, Kolster has been recognized as one of the 'Most Recommended Foreign IP Agencies' in China multiple times.


With 40 years of experience, FIDUCIA specializes in supporting international companies in Greater China with a range of advisory and outsourced services. From corporate set-up to market advisory, tax and accounting, trade, and executive search, FIDUCIA provides integrated solutions to navigate China's complex yet promising business landscape.