Business Finland, together with our partner Flashed Marketing, is happy to invite you to join the Fashion Check in event where Finland will be the partner country.
Austrians are receptive to new products, and the steady interest in Scandinavian style creates a favorable environment for Finnish brands. For instance, Vienna frequently hosts pop-up events, offering an effective platform for companies to introduce and promote their products, especially those not yet widely available in the market.
More about the market
Austria presents a highly attractive consumer market for Finnish small companies due to its strong purchasing power, which is among the highest in the European Union. This purchasing power has been steadily increasing, making Austria an interesting target for new products. E-commerce is showing steady growth as an attractive shopping channel for Austrian consumers, presenting opportunities for Finnish brands as well. In 2023, approximately 6.1 million Austrians engaged in distance selling, presenting a 5% increase from the previous year. Key product categories in this sector include clothing (€2.2 billion), electrical appliances (€1.5 billion), and furniture (€0.9 billion), according to KMU Forschung Austria.
