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Rome, Italy 6.-7.11.2023

Perrella Buyer Meeting in Italy

Time: 6.-7.11.2023
Place: Rome Italy

Registration by October 25th


More Information


Esa Wrang, Business Finland, Helsinki
esa.wrang (at)

Food from Finland program with the Embassy of Finland in Rome and local partner are delighted to invite Finnish alcoholic and non-alcoholic beverages and food companies to participate in our buyer meeting in Italy on 6-7 November 2023 with F&B distributor Perrella Group. The target product categories are spirits and alcoholic beverages, but the visit is also suitable to food categories for HoReCa channel.

Time: 6-7 November 2023
Place: The Residence of the Ambassador of Finland in Italy, Via Giacomo Carissimi 30, Rome

Cost: 1200 euros + VAT/company, incl. meetings in Rome, meals and local transportation

Max 2 participants per company

Minimum of five companies needed for visit to be confirmed

The recommended hotel  The Hoxton  , all local transportation is coordinated from that hotel.

Agenda (tbc)

Monday 6 November

  • Lunch at Eataly and store visit
  • Wine tasting and dinner

Tuesday 7 November

8:30-14:00 Finnish Ambassador´s residence

  • B2B meetings with Perrella
  • Lunch 

Perrella Group

Perrella Group is an important Italian HoReCa distributor with its headquarters located in Salerno in Southern Italy. It has a good logistic coverage in Italy with 20 warehouses in Central Italy and Sardinia: 8000 sqm of covered warehouses and 7000 sqm of open air deposits. Their main product categories are spirits and alcoholic beverages, but they have enlarged their offering also to food categories especially for HoReCa channel. Perrella has today 4900 products in its catalogue. It has a large client basis reaching 1450 customers.

The company was founded in 1982 by Emanuele Perrella. Since 2018 it has been investing remarkably in building a strong distribution network for HoReCa sector. Today Perrella has 70 sales agents and has reached a turnover of 50 million euros. The business model is centered around consulting, training, marketing and communication. Perrella is interested in Finnish beverage products especially spirits and beer. Since 2014 they have also food categories like fish, meat, juices and fruit products,

Sustainability, non-alcoholic drinks and online gin trending in Italy

Italians enjoy their drinks. Weekly, 52 % of Italians drink beer, 30 % wine and 38 % hard liquors. Non-alcoholic drinks are making their way to Italy, too, but at slower pace than in countries like France, Spain and Germany. 83% of Italians drink alcohol at home, 49 % at restaurants and 25 % at bars and pubs. Beer has become very popular in Italy and microbreweries are mushrooming. Also non-alcoholic beer is getting more space with good growth prospects. Also in the mixology field non-alcoholic or low-alcoholic alternatives are trending, health reasons being a main driver. The gin market in Italy is estimated to reach 73 million EUR in 2023, with a growth rate of 9,2% in coming five years. Online sales of certain spirit categories has grown significantly: 89 % growth in gin and 75% growth in vodka in Italy, while Central Europe sees growth in online beer sales.

Sustainability is gaining importance. Packaging, deploying renewable energy in production process and organic certificates are focal. New sales channels focusing on sustainable products online and offline are coming, for example VinrĂ , which is selling only sustainable wines and creating sustainability awareness in the wine sector.