A good R&D project is related to the company's strategy, is based on a real market need, includes new learning and uncertainty, and aims for an internationally scalable competitive advantage. R&D is not a separate technical phase, but a way to develop new business. In addition, the project is systematic and well described, the risk level is justified in relation to the expected return, and  includes a preliminary plan
the utilisation and commercialisation of the results and  their resourcing, and it will be carried out by a competent team with sufficient capabilities. 

R&D is not a separate technical phase, but a way to develop new business.