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Defining the future of food

The 2-day Finnish Food Summit in Helsinki is addressed to Finnish food industry and related stakeholders. The goal of the event is to find common views of the future food industry, stimulate discussion and create ideas to inspire the direction the industry is going. What are Finland's strengths and how do we build the visibility of our expertise globally? What are the tools for Finnish companies for growth and cooperation?

Day 1

Future of Finnish Food  

On first day the future of food is being discussed by global as well as domestic food industry experts and stakeholders. Global challenges are driving the food industry to changes also in Finland. Which are our strengths and how do we challenge the other countries?

Finland is a small player in the global food market and therefore our strength is based on strong cooperation. How can we further develop this cooperation between companies, public sector, research institutes and other industry stakeholders in the future and what are the tools for that?


AGENDA (8-9 Coffee) 9:00-16:00 

MODERATOR OF THE DAY FUTURIST ELINA HILTUNEN                                                                                                                                             

  • Opening Words Director General Nina Kopola, Business Finland
  • Greeting from Ministry of Agriculture and Forestry, Minister for Agriculture and Forestry of Finland Sari Essayah (video)

FUTURE OF GLOBAL FOOD INDUSTRY                                            

  • Keynote: The Winning Business of Tomorrow, Ice Cream Lead Nordics Erja Hyrsky, Unilever 
  • Megatrends and Scenario Work Future of Food, Partner, Future of Food Lead Randy Jagt, Deloitte
    • Discussion: Know your Customer and Target Market – Do your Homework
      • Future of the Food Lead Randy Jagt, Deloitte
      • Director, Group M&A and Strategy , Joakim Köhler, Fazer 
      • Customer Account Lead Jukka Vainionpää, VTT 
  • Innovations Boost the Sustainable Food System Development, Research Manager Emilia Nordlund, VTT
  • Futuristic Talk: Science Fiction and Imagining the Future of Food and Eating in 2100, Futurist Elina Hiltunen 

NETWORKING LUNCH 

FUTURE OF FINNISH FOOD                                                                                                                                                 

  • Finnish Industry Perspective - Where are We and Where are We Going? Executive Vice President, Tuomas Salusjärvi, Valio Ltd
  • The Voice of the Youth, Chef and Culinary Coach Petra Väänänen, foodbytwins
  • What is the Future of Finnish Food? – Table Talk with
    • Partner, Founder Mika Kukkurainen, Nordic Foodtech VC
    • Specialist Janne Saarikko, Luke – Natural Resouces Institute of Finland
    • Managing Director Harri Latva-Mäenpää, Foodwest Oy
    • SVP Sales and Marketing Olli Osara, IFSS Valio Ltd
    • Sales Manager Cecilia Wardström Larsen, Wipak Oy

COFFEE BREAK                             

TOOLS FOR THE FUTURE                                                                      

  • Business Finland Services, and Ecosystems and Growth Engines
    • Business Finland Services, Senior Director Eeva Salminen, Business Finland
    • Ecosystems and Growth Engines, Ecosystem Lead Juha Heinola, Business Finland
  • How to Work Together for Next Food Innovations, VTT Co-creation Manager & EIT FAN Helsinki Hub Leader Mirva Lampinen, VTT/EIT
  • EU Funding Opportunities and Cooperation Projects, Senior Advisor Heini Günther, EU Collaboration, Business Finland
  • Nurturing a Sustainable Future – Ireland’s Origin Green model, Manager Scandinavia Linda Madigan, Bord Bia

Closing Words for the Day 1  
Head of Food from Finland Program Esa Wrang, Business Finland 

NETWORKING EVENT 16:00-18:00

 

Speakers

 
 
 
 
 

Day 2

Digital Commerce

The second summit day is targeted to increase Finnish companies´ knowledge about the digital business world to understand the importance of data, digital commerce and new retail trends as the way of making successful business. Various presentations enable the audience to jump out of the comfort zone and acquire new competences. The content outline is built according to an eagle view which oversees the full picture of global evolvement of ecommerce – cross-border platforms, digital brand and product presentations, consumer journey etc.

Agenda (8-9 Coffee) 9:00-15:30

MODERATOR OF THE DAY ANTTI RANTANEN, DELOITTE OY

DIGITAL COMMERCE EMPOWERS FUTURE GROWTH                                                                                                       

  • Opening Remarks: Senior Vice President Spirits Kirsi Puntila, Anora Group
  • Keynote: A Global View (Digital commerce market penetration), Senior Analyst Rasa Vaiciuniene, Food & Nutrition, Euromonitor International
  • Keynote: Digital Mindset and Strategy Matrix - What Does it Take to Successed on Digital Platforms, Head of Department Anni Ahnger Foodora Market

HOW DO YOU SUCCEED IN THE ONLINE GROCERY WORLD?

  • Retail Beyond Border (Amazon and GTM by international online commerce), Founder Markus Varsikko, Dash Retail Consulting Oy
  • Closing words for morning session

NETWORKING LUNCH

TACKLE INTERNATIONALIZATION BY E-TOOLS

  • Keynote: GS1 – Digitalization to Enable Future Online Business, Program Manager Satu Hulkkonen, GS1 Finland
  • Case Study – Internationalization with Digital Commerce, Arhi Kivilahti, Adainsights
  • Sustainability: Co-Founder/COO Erika Ottela, eBrands Global Oy
  • Panel Discussion - Why Going Internationalization by e-Tools?
    • Host – Mia Rusila , Business Finland
      • Commercial Director Jussi Salonen, Valio Oddlygood 
      • Marketing Director Tiina Robin, Kyrö Distillery
      • CEO David Solomon, Mysoda Oy

Closing Words

Speakers

 
 
 
 

 

 

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