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MATKA 2023 Fully Hosted Buyers' Pre Tour showcases a selection of hand-picked must sees and novelties in Northern Savo and North Karelia. We welcome you to join on our MATKA 2023 Fully Hosted Buyers' Program.

Preliminary Program 

Saturday, January 14

Arrivals with Finnair at Helsinki Airport
16:10 AY369 to Kuopio
17:15 Arrival at Kuopio Airport
Meet your local host Ms Sari Hyttinen at arrival hall
Welcome to Northern Savo!
Northern Savo is a unique, easy to reach destination during all seasons. Our region is known for its joyful activities, vibrant events, rich culture, and friendly hospitality. Here you can experience nature and city life – all spiced with Savonian humor and lively attitude
Transfer to Kuopio
Kuopio is the capital of Northern Savo, lively city surrounded by Kallavesi Lake and beautiful nature
18:00 Visit Kuopion Saana – the sauna paradise at Kallavesi Lake
Introduction of Kuopion Saana. Enjoy the saunas and the indoor and outdoor pools
Please, take your swimsuit with you
20:00 Dinner at Kuopion Saana
22:00 Check-in to the hotel

Sunday, January 15

Breakfast at the hotel
09:15 Guided walking Tour in Kuopio City Centre
11:15 Puijo Peak
Introduction of Puijo Peak
12:15 Lunch at Puijo Tower Restaurant
Departure to Tahko Resort 
Tahko Hill offers great possibilities all year round for outdoor activities. In the area you'll find various range of accommodation possibilities with nice hotels, apartments, and different kind of cottages
14:15 Check-in to the hotel
15:00 Outdoor activities
Snowmobiling / E-fatbike safari with campfire snacks
18:00 Free time
19:00 Kabiini Dinner in Panorama Bar

Monday, January 16

Breakfast at the hotel, check out
09:15 Meet your North Karelia host Ms Leena Tervakorpi, Visit Karelia
Trip continues by bus to North Karelia
Western and Eastern cultures shake firmly hands in North Karelia. Thanks to the continental climate we have pleasant summer temperatures and snow-rich winter season. Local people are still connected with nature and cherish the traditions, but are not afraid of adding some modern twist, especially to cultural and culinary experiences
11:15 Welcome to Koli holiday resort
Koli holiday resort and national park are some of the first travel destinations in Finland. The view from the top is named as one of the Finnish national sceneries
Equipment for outdoor activities
Guided snowshoe and snow slide shoe tour to admire the beautiful views from Räsävaara hills
Lunch and hot drinks on open fire at laavu
14:30 Check-in to Break Sokos Hotel Koli
Break Sokos Hotel Koli is located in the picturesque Koli National Park, close to the peaks of Koli. The view from the hotel towards Lake Pielinen seems to continue forever and ever, and the sky is breathtakingly close. You will feel relaxed simply by admiring the view
15:00 Transfer to Koli Freetime 
Site Inspection
Outdoor activities
Experience wool sock running in the snow
Try ice-fishing and catch your own dinner. Local wilderness chef prepares our catch for the dinner on open fire
Sauna and possibility to try winter swimming in a hole in the ice
19:00 Dinner
21:00 Transfer to your hotel

Tuesday, January 17

Breakfast at the hotel
09:00 Hotel inspection & new hotel plans at Koli
10:00 Time to visit the spa 
12:30 Check-out
Lunch at Break Sokos Hotel Koli
13:30 Cottage inspections at Koli
15:00 Beer tasting and snack at Kolin Satamaravintola
16:00 Transfer to Joensuu
17:00 Arrival at Joensuu Airport
18:20 AY346 to Helsinki
19:25 Arrival in Helsinki Airport
Transfer to Helsinki
Check-in at partner hotels in Helsinki

Wednesday, January 18 

MATKA 2023 Workshop Day 

Breakfast at the hotel
08:00 (TBC) Transfer to Messukeskus
MATKA 2023 Workshop Day

Thursday, January 19

MATKA 2023 Trade Day

Breakfast at the hotel
(TBC) Transfer by bus to Messukeskus
MATKA 2023 Trade Day
Shuttle bus to airport (TBC)
Check-in at Helsinki Airport
Flights home

Thank you for visiting Finland!

Flights to and from Finland, accommodation (single occupancy) and meals are covered by Visit Finland, Finnair and the host cities and regions during the event and the pre tours.

Flights with Finnair

Domestic flights
14.1.2023 Helsinki-Kuopio AY369 16:10-17:15
17.1.2023 Joensuu-Helsinki AY346 18:20-19:25

Food – local, fresh, wild and pure


January 14 to 15, 2023
Hotel (TBC)

Tahko Resort

January 15 to 16, 2023
Hotel (TCB)

North Karelia
January 16 to 17, 2023
Break Sokos Hotel Koli

January 17 to 19, 2023
Hotel Ax (Benelux)
Hotel Mestari (DACH)
Scandic Helsinki Hub (France)
Scandic Helsinki Hub (Spain & Italy)
Lapland Hotels Bulevardi (UK & Ireland)

Follow the weather


Bring along

  • Comfortable and weatherproof outdoor clothing
    (including good walking shoes, hat and gloves)
  • Swimming suit for Sauna
  • Happy mood


Sustainable Travel Finland

To help the travel professionals to make more sustainable choices when creating travel itineraries to Finland, Visit Finland has developed the Sustainable Travel Finland (STF) programme. The programme is designed for tourism companies and destinations in Finland to systematically adapt sustainable practices. Companies and destinations that undergo the entire programme are recognized with the Sustainable Travel Finland label. The label is a definitive symbol of commitment towards sustainable practices and principles.

Useful links

Sustainable Travel Finland label
Sustainable Travel Tips
Sustainable Travel Finland: 2022 milestones 

Contact us

Visit Finland DACH

Jyrki Oksanen

Visit Finland France

Sanna Tuononen

Visit Finland Spain & Italy

David Campano

Visit Finland UK & Ireland

Caroline Beaton-Moscatelli

Visit Finland Helsinki

Anne Niska

Visit Finland Helsinki

Cené Ferjani

Northern Savo

Sari Hyttinen

Visit Karelia

Leena Tervakorpi