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MATKA 2024 Fully Hosted Buyers' Pre Tour to Helsinki

MATKA 2024 Fully Hosted Buyers' Pre Tour showcases a selection of hand-picked must sees and novelties in Helsinki. We welcome you to join on our MATKA 2024 Fully Hosted Buyers' Program.


Monday, January 15

Arrivals with Finnair at Helsinki Airport
Meet your Helsinki Partners hosts Ms Sanna Salonen, Senior Advisor for Travel Trade, (tel. +358 40 506 4531) and Ms Inke Wäinölä, Advisor, Travel Trade (tel. +358 40 518 84 25) at the arrival hall with a sign "Matka 2024 FHB Helsinki tour". Transfer to Helsinki by train.
Welcome to Helsinki!
Awarded with 'City of Design' status by Unesco, Helsinki is a modern city that offers functional design, unique gastronomy and maritime appeal. The capital of Finland is filled with lively events all year round, but the peaceful archipelago and green forests are only a stone's throw away and can be easily reached by the efficient public transportation system.
Check-in to Radisson RED Helsinki
Welcome to Radisson RED Helsinki—a vibrant twist on the conventional. From awesome everyday essentials to Instagrammable moments, new and modern hotel delivers a stand-out experience.
18:00  Site inspection at Radisson RED Helsinki
Meet your host Ms Anu Huusko, Key Account Manager, International Leisure Sales & Partnerships, SOK Travel and Hospitality Industry Chain Management (tel. +358 44 7533 590)
18:25 Short walk to Radisson Blu Plaza, Helsinki
18:30 Welcome drinks, snacks and presentations
Helsinki presentation by Ms Sanna Salonen and Radisson hotel presentation by Ms Anu Huusko
 Short walk to dinner via Senate Square
20:00 Welcome dinner at Restaurant Kuurna
Kuurna is a small and cozy restaurant in the Kruununhaka neighbourhood. The menu changes every two weeks and there are also a few daily specialities. All the ingredients are carefully chosen and the menu consists of mostly Finnish classics with a modern twist.
Short walk back to the hotel after dinner

Tuesday, January 16

Breakfast at the hotel
Check-out (take your luggage with you on the bus)
08:45 Lobby Call, meet your Helsinki Partner host Ms Inke Wäinölä and MyHelsinki guide Kathrin Deter (tel: +358 44 239 0556) at the hotel lobby
09:00 Transfer to Fazer Experience Visitor Centre
09:30 Jazz Up Your Chocolate!
Let your inner artist free and allow your imagination to run wild during Fazer's chocolate "jazzing up" sessions. The activity consists of each participant decorating Karl Fazer 200g chocolate tablet with sweets, dried fruit and nuts. Wrap the finished work of art in beautiful package and bring them back home with you or give it as gift to your loved one.
10:30 Guided exhibition tour
The exhibition tour is led by Fazer's own guides. The exhibition introduces Fazer's operations, long history, stories, wide product range, sustainability and innovations. During the tour you have the possibility to taste Fazer's products!
Transfer by bus back to Helsinki
12:00 Lunch at Pikku-Finlandia
Little Finlandia, a wooden pavilion-like experience center, is in the middle of the most beautiful area of Helsinki. Finlandia Cafe&Wine's showcase is filled with a diverse selection. There are many different delicacies for people that have a sweet tooth. The cafe is already known for its sea buckthorn semla buns! The experience is complemented by their special coffee or tea selection.
Site visits to new Helsinki hotels
13:30 Hobo Helsinki
Meet your hosts Ms Dzenita Korhonen, Sales Manager, Kämp Collection Hotels (tel. +358 41 544 0767) and Mr Mika Makkonen, General Manager, Hobo Helsinki (tel. +358 50 571 1281)
Hobo is a new boutique hotel in central Helsinki – but it's far more than just a hotel. Hobo is a community, a place where guests can live, work, create, learn and have fun together. 184 hotel rooms, a bar, an event space, a weekend club, a restaurant, meeting rooms and a pop-up area for collaborations between local creators and guests. Welcome to our community, we call it Hobo.
14:15 Helsinki sightseeing
The Hotel Maria
The Hotel Maria aims to offer the best hotel experience in the Nordics. A major new player joined Helsinki's hotel selection when The Hotel Maria opened in December 2023. The Hotel Maria will take Nordic hospitality and the modern luxury hotel experience to a whole new level.
Transfer to hotels
Lapland Hotels Bulevardi (Germany)
In the middle of Helsinki´s bustling life filled with joyous discussions, you can find the Lapland Hotels Bulevardi and our luxurious rooms and fresh ingredients from the North.
Hotel Lilla Roberts (France)
Hotel Lilla Roberts offers an elegant environment - a simultaneous dichotomy of the modern, and rich with history. In the hotel's stylish lobby you can sense the times gone by, and be charmed by the wonderful history of the building.
Klaus K Hotel (Italy)
Hotel Klaus K welcomes you to Helsinki city center where a beautiful Art Nouveau building meets the modern Scandinavian lifestyle and design.
Hotel Haven (UK)
Hotel Haven is an elegant and stylish boutique hotel by the South Harbour and the Market Square in Helsinki.
Free time

MATKA 2024 FHB from Germany
18:55 Lobby call, meet Visit Finland representatives Ms Ulla Hempel, Ms Päivi Hobbs and Lapland Hotels dinner hosts Ms Marika Tomminen and ms Hanna Kumpu at the hotel lobby
19:00 Dinner at hosted by Lapland Hotels at Kulta Kitchen & Bar 

MATKA 2024 FHB from Italy and Spain

 Lobby call, meet your Visit Finland representatives Mr David Campano and Mr Marko Risku, Finnair representative Mr Jari Nuotio and your Strawberry host Mr Philip Cronstedt
19:00 Dinner hosted by Strawberry at Restaurant Toscanini 

MATKA 2024 FHB from France:

18:55 Lobby call, meet your Visit Finland and Finnair hosts Ms Sanna Tuononen, Mr Javier Roig and your Strawberry host Mr Anton Martikainen
19:00 Dinner hosted by Strawberry at Krog Roba.  

MATKA 2024 FHB from UK:
18:45 Lobby call, meet Visit Finland and Finnair representatives Ms Caroline Beaton and Mr Anssi Partanen at Hotel Haven lobby
A short walk to Hotel Lilla Roberts
Meet your Strawberry host Ms Patricia Herlin at Krog Roba
19:00 Dinner hosted by Strawberry at Krog Roba


Wednesday, January 17

MATKA 2024 Workshop Day 

Breakfast at the hotel
Transfer by buses to Messukeskus
approx. at 07:45 Hotel Haven
approx. at 07:45 Hotel Lilla Roberts
approx. at 07:50 Lapland Hotels Bulevardi
approx. at 07:55 Klaus K Hotel

Program of the MATKA 2024 Workshop Day

Thursday, January 18

MATKA 2024 Trade Day

Breakfast at the hotel
Transfer by bus to Messukeskus
approx. at 08:00 Hotel Haven
approx. at 08:00 Hotel Lilla Roberts
approx. at 08:05 Lapland Hotels Bulevardi
approx. at 08:10 Klaus K Hotel

MATKA 2024 Trade Day
Lunch (lunch coupons are given to you on Wednesday by your Visit Finland host)

Transfer by bus to Helsinki Airport, one bus each hour until 17:30
No seat reservations, please leave on time for the bus transfers

Flights to home destinations

Thank you for visiting Finland!

Flights to and from Finland, accommodation (single occupancy) and meals are covered by Visit Finland, Finnair and the host cities and regions during the event and the pre tour.

Flights with Finnair

15.1.2024 From home destinations to Helsinki
18.1.2024 From Helsinki to home destinations

Food – local, fresh, wild and pure



January 15 to 16, 2024
Radisson RED Helsinki

January 16 to 18, 2024
Lapland Hotels Bulevardi (Germany)
Hotel Lilla Roberts (France)
Klaus K (Italy)
Hotel Haven (UK)

Follow the weather


Bring along

  • Comfortable and weatherproof outdoor clothing
    (including good walking shoes, hat and gloves)
  • Happy mood


Follow the weather in Finland

Finnish Meteorological Institute 

Sustainable Travel Finland

Sustainable Travel Finland label will make it easier for travel trade and travellers to recognize a tourism company and destination that takes sustainability seriously. The label is only awarded for those companies and destinations that have undergone the entire Sustainable Travel Finland programme and fulfilled the criteria. The programme includes regular auditing and renewal of the label. Find sustainable travel options and STF labelled companies on

Useful links

Sustainable Travel Destination
Sustainable Travel Tips

Contact us

Visit Finland UK & Ireland

Caroline Beaton-Moscatelli

Visit Finland France

Sanna Tuononen

Visit Finland DACH

Ulla Hempel

Visit Finland Spain & Italy

David Campano

Helsinki Partners

Inke Wäinölä

Visit Finland Helsinki

Anne Niska