The CleanWeb program helped cleantech companies grow and improve financial performance through digitalization and consumer-driven business models.
Cleantech is growing as mobile technology provides opportunities for new business models. The winners of the future will be those who provide customers with digital services as well as products. A leap to the next level, from cleantech to CleanWeb, lies ahead. The cleantech consumer market is growing and holistic solutions and services are being sought to meet customer needs.
CleanWeb program aimed to create rapidly scalable cleantech business operations and accelerate the market entry of SMEs in the sector.
The aim was to make cleantech into a competitive growth sector by leveraging digitalization and new innovations and practices. We also aimed to increase the expertise of cleantech companies, especially those in the consumer market, in making customer value tangible and communicating more effectively on their own solutions. The program involved active communication on developing the competitiveness of SMEs.
The CleanWeb program opened doors to domestic and international networks and business accelerators. We also organised networking events, business coaching and training. The program provided funding for cleantech solutions.
The CleanWeb program provided funding for projects related to the cleantech theme. The full range of Business Finland's funding tools are available for project funding.
CleanWeb funding prioritised projects that leverage digitalization to increase the competitiveness of businesses. The program also offered funding for projects through which companies are seeking to internationalize. Such projects may include activities such as market and competitor surveys, the creation of market entry plans, participation in business accelerators, or international pilots and demos.
Funding was also available for increasing customer insight with regard to consumer solutions, leveraging service design, and brand development.
The US market offers golden opportunities for Finnish cleantech and circular economy firms. In California, the world's fifth largest economic area, big investments are being made in clean solutions and new innovations are in high demand.
In 2018, Business Finland offered companies tailored services and business coaching to help them enter the US market.
Boldan, a leading Finnish supplier of lining materials and solutions used in pipe renovations, is one of the growth-oriented companies to receive a grant from Business Finland's CleanWeb Program. It was selected last fall for coaching, on how to enter the US market, in the Los Angeles LACI incubator. The company has tripled its number of staff in just half a year, and established offices in Florida and Singapore.
We asked companies that participated in the USA Bootcamp in June 2018 why they are seeking entry to the US market in particular. Watch a video on the insights and experiences of companies on entering the US market.
In the fall of 2018, we arranged an event for companies currently aiming to enter the US markets, where we will offer networks and help your company to achieve customer insight on the US market.
Nevada's location makes it the perfect port for accessing California's massive cleantech market. Las Vegas, the largest city in the state of Nevada, is known as the data hub of the US. Nevada also offers a business-friendly environment in terms of taxation. Business Finland aims to take Finnish cleantech companies on an exploration of the market opportunities offered by Nevada. Waterstart is an example of a Nevada-based innovation developer for companies in the water sector, which offers services such as piloting opportunities. If you are interested in market opportunities in Nevada, please contact:
Head of Cleantech Industry Ilkka Homanen, Business Finland
ilkka.homanen (at) businessfinland.fi, +358 (0)44 577 4430
Our Business Finland advisers based in Finland (CleanWeb program team and customer service managers) will help you to prepare, and our international business advisers in the US will open the door to the market for your business. They have networks to potential customers, partners, financiers and local business accelerators.
Contact our experts:
By participating in an overseas accelerator program, you can accelerate your entry to the US market, validate customer needs, and build a business in the target market. Read more about international accelerator programs.
A week-long trip to Los Angeles and San Diego to promote a business's sales in the USA. Meet both private and public potential customers in California and other selected regions in the USA. Trips ar organised annually.
The GAP program offers a market entry plan for the US market. An international market entry plan will be drawn up for your company during the intensive six months of the Global Access Program. The plan will be prepared by a team of experts completing MBAs at UCLA, who have been hand-picked for each company in question. Further information: Teemu Varonen teemu.varonen (at) businessfinland.fi
Amcham is an international business community that helps companies to internationalize for entry to the US markets, for example.
Understanding customer needs is essential for good service and product development and successful marketing. These materials and studies will help you to gain customer insight.
Boost to growth based on cooperation between large and small companies:
The aim of the CleanWeb programme was to create rapidly scalable cleantech business and accelerate the market entry of SMEs in the sector. The aim was to make cleantech into a competitive growth sector by leveraging digitalisation and new innovations and practices. In line with the programme’s slogan ”Scale and Profit”, companies were activated and mentored with the principal aim to speed up the scaling of cleantech SMEs for the international market. The focus was in particular on the US market. CleanWeb projects were funded for a total of around 26 million euros. The Government’s key project funding played a major role.
In addition to Tekes’ traditional funding services, the CleanWeb programme included services that were focused on internationalisation. Initially, the aim of such services was to develop companies’ basic competence and skills in Finland and later on to take advantage of target market contacts in order to scale business operations. This is where the programme cooperated with Finpro and the Team Finland network. Main contacts in the US were Senior Trade Commissioner Aki Luukkainen in Los Angeles and Counselor, commercial and trade affairs Veijo Komulainen in New York from the Ministry for Foreign Affairs.
Companies received help in contacting accelerators in the US and networks of global companies and investors, such as the Global and Cleantech Forum Europe and Nordic Innovation Accelerator, NIA. The CleanWeb programme’s main stakeholder groups and partners also included Amcham Finland, Gate2Growth, Exact Innovation, Los Angeles Cleantech Incubator, Network for Global Innovation (NGIN), Kasvun Roihu Oy, Ite wiki Oy, Demos Helsinki and Yrityskummit ry.
The following observations on how internationalisation and accessing the US market in particular can be accelerated are some of the key results of the CleanWeb programme:
The results of the programme were actively communicated through blogs, news and customer cases that were published on Business Finland’s website. They were shared on Twitter and LinkedIn and in a newsletter. Below is a list of materials available on Business Finland’s website including links to them (as of 2018). Some of the articles were published on the old Tekes website but there are no links to them here.