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KSA & UAE 5.-11.11.2022

Business Finland trade mission to the Kingdom of Saudi Arabia and the United Arab Emirates

Register for this visit through the link below no later than 7 October, 2022


Further information


Ms. Meria Heikelä
Director, Health
+44 778 7153 014


Ms. Annaleena Soult
Program manager, Food from Finland
+358 40 343 3447


Ms. Lotta Eiroma
Manager, Delegations
+358 40 716 2628

Email: firstname.lastname (at)

We invite you to join a Business Finland Trade Mission focusing on opportunities in the food and digital / preventive health sectors in the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE) on 5 – 11 November 2022.

Transforming healthcare is high on the agenda in both KSA and the UAE and there is growing consumer demand for food products and innovative solutions that support healthy lifestyles and well-being. The visit program will include tailor made industry specific buyer meetings as well as meetings with the main relevant government bodies.

This visit was postponed from September 2022 and has been widened to include the United Arab Emirates.

Why join?

  • The visit is an excellent opportunity for Finnish companies in the health and food sectors to take advantage of the numerous economic opportunities offered by the leading economies in MENA region KSA & UAE.
  • Establish high-level business connections with authorities and companies in KSA & UAE , and explore collaboration opportunities.
  • Find suitable buyers and/or channel partners which can support brands entering the market.

Read more about the health sector

Read more about the food sector

The deadline for registration is 30 September 2022. Companies that had registered for the visit during the original dates in September do not need to register again, given you have informed Business Finland that you will join the delegation in November.

Who should attend? 

Finnish health sector companies offering services, products and innovations especially for

  • Digital Health: Smart Hospital, Diagnostics, Virtual care and telehealth , AI solutions, Data and analytics, Telemedicine and Apps.
  • Preventive Health: Diabetes screening and treatment, Cancer Screenings and Diagnostics, Mental Health Wellness and Screenings, Remote monitoring.
  • Companies with digitally supported wellbeing solutions

Food and beverages sector companies, who are focusing preferably on health enhancing or functional products, food additives or other added value products, like oat and other plant-based products, natural products (juices, berries), confectionery or other convenience products. Products can be targeted either for retail, food service channels or food industry. Companies can be large or medium sized, having already the readiness to start export business to the Middle-East.

Participation fee

To cover the expenses of arranging the visit program in Saudi Arabia, Business Finland will charge a maximum participation fee of EUR 1500 + 24% VAT per person.

Business Finland will invoice the participation fee after the visit based on the actual costs. The invoiced fee will not exceed the amounts mentioned above. Business Finland reserves the right to reconsider the offer / cancel the visit if less than 10 companies are to join the delegation. Kindly note that the participation fee does not include flights or accommodation of the participant nor meals outside the business delegation program.

Read more about the participation fee and practicalities