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Online 30.3.2022

How to succeed in South Africa Masterclass

At 10:00 - 11:30 EEST Helsinki

The event is free of charge, however, requires a registration via the link below.

In order to register, it is mandatory to fill in the survey, which assists the organizers to focus on the real needs of the participants. All questions raised in the pre-survey will be addressed during the Masterclass. 

register by 23 March

Further information

Mr. Camilo Ramada
Senior Advisor, Business Finland Southern Africa
camilo.ramada (at)

Ms.Tuija Pulkkinen
Counsellor, Trade & Investment
Embassy of Finland in South Africa
tuija.pulkkinen (at)

Ms. Tiina Luoma
Project Manager, Delegations
tiina.luoma (at)

South Africa is the most industrialized and technologically advanced economy on the African continent. It offers significant business opportunities over the coming years. Investments will be made to develop, for example, energy efficiency solutions, port logistics, smart and sustainable infrastructure for new cities and mines. The country is facing a pressing need to improve skills of its workforce and create new jobs.

South Africa boasts modern infrastructure, a stable regulatory environment and an efficient finance and services sector. Various Finnish companies, from SMEs to global corporates, are doing successful business in South Africa and their market expectations remain positive, despite the economic challenges in the public and the private sector. South Africa is an easy country to reach having the same working hours with Finland. The country is also a good entry point into the rest of the African continent.

However, the success is not guaranteed. A solid preparation and the right approach are essential for entering this market. Local partners can be highly important to succeed in the market. For newcomers it is important to be familiar with the local regulations, business climate and culture.

This event is aimed for companies with a real interest to materialise market opportunities in South African growing markets.

In this Masterclass you will learn

  • Key characteristics and complexities of the South African market and business landscape
  • Role of local innovations, people, networks and ecosystems when entering and doing business in South Africa
  • Role of skills development, innovative business models and funding in the entry phase
  • Collaboration with Team Finland South Africa and its network partners


Moderator: Mika Jantunen, CEO of IntoLead Oy

  • Opening and welcome by Team Finland South Africa
  • Introduction of industry experts
  • Group discussion
  • Presentation of the services offered by Team Finland
  • Final round for Q&A
  • Closing remarks by Team Finland South Africa