South Africa is the most industrialized and technologically advanced economy on the African continent. It offers significant business opportunities over the coming years. Investments will be made to develop, for example, energy efficiency solutions, port logistics, smart and sustainable infrastructure for new cities and mines. The country is facing a pressing need to improve skills of its workforce and create new jobs.
South Africa boasts modern infrastructure, a stable regulatory environment and an efficient finance and services sector. Various Finnish companies, from SMEs to global corporates, are doing successful business in South Africa and their market expectations remain positive, despite the economic challenges in the public and the private sector. South Africa is an easy country to reach having the same working hours with Finland. The country is also a good entry point into the rest of the African continent.
However, the success is not guaranteed. A solid preparation and the right approach are essential for entering this market. Local partners can be highly important to succeed in the market. For newcomers it is important to be familiar with the local regulations, business climate and culture.
This event is aimed for companies with a real interest to materialise market opportunities in South African growing markets.
Moderator: Mika Jantunen, CEO of IntoLead Oy