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Helsinki 1.9.2022

Malaysia – Your manufacturing and regional hub in Asia

Register for this event by 29 August,2022 via the link below. 


Further information

Mr. Mohamed Farid
Senior Advisor, Business Finland Malaysia
+6013 986 8210
mohamed.farid (at)

Ms. Tiina Luoma

Project Manager, Delegations, Business Finland
+358 50 464 3385
tiina.luoma (at)

As geopolitics is now rapidly changing business preferences, endless possibilities in doing business in Malaysia are more in focus than ever before. Several notable Finnish companies have chosen Malaysia as their regional service or manufacturing hub.

Come and participate in this event to learn more from Finnish companies in Malaysia why they have chosen Malaysia as their regional center. Local experts would also be able provide advice on how your company could become successful in Malaysia.

Malaysia lies right in the heart of South-East Asia. Ongoing full-scale 5G roll-out, investments in other top-notch solutions, combined English speaking skilled workforce makes the country more attractive than ever. It is fast becoming a preferred a cost-competitive centre for shared services and leading technology industries, well serviced by all primary logistics. No wonder Malaysia is top of some global opportunity indexes for 2022.

Malaysia is a signatory to various free trade agreements (FTA), opening a potential market of more than 4 billion people globally with low or free tariffs.

This event is organized by Business Finland, Embassy of Finland in Kuala Lumpur and Finland-Southeast Asia Business Association, supported by Embassy of Malaysia in Helsinki and Malaysian Investment Development Authority (MIDA) in Stockholm.


Time: Thursday 1 September, 2022 at 9:30AM – 11:30AM
Venue: WTC Helsinki, Aleksanterinkatu 17, 00100 Helsinki

9:30 Welcome 
Mr. Pekka Laitinen, Senior Director, Region APAC, Business Finland
Mr. Kim Lucander, Vice Chairman, Finland-Southeast Asia Business Association
9:35 Greetings from the Malaysian Embassy
H.E. John K. Samuel, Ambassador of Malaysia to Finland
9:40 Special Message to Finnish audience (Recorded) 
Deputy Secretary General, Ministry of International Trade and Industry Malaysia
9:45 Business Opportunities in the Manufacturing and Services Sectors in Malaysia
Ms. Navena Thambirajah, Director, Nordic Countries
Malaysian Investment Development Authority, MIDA (Stockholm)
10:00 Experiences of Finnish Companies having regional hubs in Malaysia
Ms. Niina Suuriniemi Hopper, CEO, Eva Global  services
Mr. Kai Konola, CEO, Halton – manufacturing
10:40 Q&A Session
10:45 Welcome to Malaysia!
H.E. Sami Leino, Ambassador of Finland, Kuala Lumpur
10:50 Networking
11:30 Closing