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Helsinki 29.8.2023

Mexico – Nearshoring capital of the Americas

Date: Tuesday 29 August, 2023 at 15:00-17:00


Venue: Team Finland House, Porkkalankatu 1, Helsinki

Register by 25 August

Further Information

Ms. Patricia Ceja
Senior Advisor, Business Finland Mexico 
patricia.ceja (at)
+52 551 7986 903



Ms. Daphne Wang

Project Manager, Delegations, Business Finland (at)

Mexico is the 15th largest economy in the world and the second largest economy in the Latin America Region. Mexico is also the 2nd business friendliest environment in Latin America according to the World Bank´s Doing Business study (2020), and the country has a strategic location between North and South America, being a gateway to both regions. Mexico´s GDP growth reached 2.6% in 2022, and the growth forecast for 2023 is 0.9%.

Being a highly industrialized manufacturing hub for industries such as automotive, aerospace, medical devices, electronics, and other sophisticated sectors that require technology and know-how, Mexico poses multiple opportunities for Finnish companies. In particular, the nearshoring phenomenon has resulted in the relocation of supply chains to reduce risks and guarantee supply security. Therefore, Mexico is in the best position to serve as a platform to reach North American markets through its strategic location and multiple competitive advantages.

At this event, you will get a portrait of the economy, the status and latest developments related to the nearshoring phenomenon in Mexico. You will also hear from business development experts concerning the instruments available and the best practices to support Finnish companies on their path to setting foot in Mexico to reach North American markets.

Preliminary Program

  • 14:30 Registration & coffee
  • 15:00 Opening Remarks
    • Heidi Virta, Sr. Director & Head of Region Latin America, Business Finland

Keynote Speeches

  • 15:05 Finland-Mexico relations
    • HE. Päivi Pohjanheimo, Ambassador, Embassy of Finland in Mexico
    • HE. Ari Mäki, Ambassador, Embassy of Finland in Mexico
  • 15:10 Mexican Economy update
    • HE. Enrique Rojo Stein, Ambassador, Embassy of Mexico in Finland 
    15:20 Nearshoring in Mexico: Current landscape, challenges, and opportunities
    • Santima Consultants
    15:50 What to consider before taking a global footprint localization decision?
    • Timo Vilén, Director, Global Strategy Group, KPMG Finland
    16:20 Closing Remarks
    • Heidi Virta, Sr. Director & Head of Region Latin America, Business Finland
  • 16:25 Q&A
  • 16:35 Networking 
  • 17:00 End of event

Target audience

Finnish companies of all sizes and sectors of activity.

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