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Helsinki 31.8.2023

Unlocking Business in Brazil: free-trade agreement and new opportunities

Date: Thursday 31 August, 2023 at 9:00-11:30


Venue: Team Finland House, Porkkalankatu 1, Helsinki

Register by 28 August

Further Information

Natalia Araujo
Advisor, Business Finland Brazil (EET -5h)

natalia.araujo (at)
+55 11 93354 6015



Daphne Wang

Project Manager, Delegations, Business Finland (at)

As one of the world’s largest economies, Brazil has important advantages as a business destination: large and unified market operating under a democratic regime with low geopolitical risks.

The most recent economic prospects from OCDE indicate the Brazilian economy will grow 1,7% and 1,2% respectively in 2023 and 2024, with agribusiness exports and services as the main drivers of market activity. OCDE also points to the fact that upcoming policy reforms, such as the adoption of a new fiscal framework and tax reform and the approval of highly anticipated EU-Mercosur free-trade agreement could have positive and stronger than expected effects on economic activity in Brazil.

The bilateral trade between Brazil and Finland is characterised by a high degree of complementarity, with main Finnish exports to Brazil including mechanical appliances, fertilisers, electrical machinery, pharmaceutical products, paper and vehicles (tractors). Additionally, Finland has been an important source of foreign direct investment to Brazil in industries such as forestry, ICT, pulp & paper and mining.

At this event, you will get a portrait of the recent and upcoming changes on policy and economy that will affect operational business environment in Brazil. You will also hear from business development experts concerning the instruments available and the best practices to support Finnish companies on their path to success in Brazil.

Preliminary program

08:30 Registration & morning coffee

09:00 Opening Remarks

  • Heidi Virta, Sr. Director & Head of Region Latin America, Business Finland


09:05 News from Brazil

  • HE. Johanna Karanko, Ambassador, Embassy of Finland in Brasil

09:15 Brazil and Finland - partnership of many opportunities

  • HE. Luís Balduíno, Ambassador, Embassy of Brazil in Finland

09:25 Stronger partnerships for global and local challenges - Business views on potential of the EU-Mercosur Trade Agreement

  • Timo Vuori, Director, International Trade & Trade Policy, EK

09:35 Brazil as a trade partner and investment destination

  • Ana Paula Repezza, Business Director, ApexBrasil 

09:50 Play to win – Business opportunities in Brazil

  • Mr. Michael Eriksson, CEO & Founder, White Pine

10:00 Q&A session

10:20 Closing Remarks

  • Heidi Virta, Sr. Director & Head of Region Latin America, Business Finland

10:25 Signing ceremony

  • ApexBrasil-Business Finland Letter of Intent

10:30 Networking 

Target audience

Finnish companies of all sizes and sectors of activity

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