As one of the world’s largest economies, Brazil has important advantages as a business destination: large and unified market operating under a democratic regime with low geopolitical risks.
The most recent economic prospects from OCDE indicate the Brazilian economy will grow 1,7% and 1,2% respectively in 2023 and 2024, with agribusiness exports and services as the main drivers of market activity. OCDE also points to the fact that upcoming policy reforms, such as the adoption of a new fiscal framework and tax reform and the approval of highly anticipated EU-Mercosur free-trade agreement could have positive and stronger than expected effects on economic activity in Brazil.
The bilateral trade between Brazil and Finland is characterised by a high degree of complementarity, with main Finnish exports to Brazil including mechanical appliances, fertilisers, electrical machinery, pharmaceutical products, paper and vehicles (tractors). Additionally, Finland has been an important source of foreign direct investment to Brazil in industries such as forestry, ICT, pulp & paper and mining.
At this event, you will get a portrait of the recent and upcoming changes on policy and economy that will affect operational business environment in Brazil. You will also hear from business development experts concerning the instruments available and the best practices to support Finnish companies on their path to success in Brazil.
Preliminary program
08:30 Registration & morning coffee
09:00 Opening Remarks
- Heidi Virta, Sr. Director & Head of Region Latin America, Business Finland
Presentations
09:05 News from Brazil
- HE. Johanna Karanko, Ambassador, Embassy of Finland in Brasil
09:15 Brazil and Finland - partnership of many opportunities
- HE. Luís Balduíno, Ambassador, Embassy of Brazil in Finland
09:25 Stronger partnerships for global and local challenges - Business views on potential of the EU-Mercosur Trade Agreement
- Timo Vuori, Director, International Trade & Trade Policy, EK
09:35 Brazil as a trade partner and investment destination
- Ana Paula Repezza, Business Director, ApexBrasil
09:50 Play to win – Business opportunities in Brazil
- Mr. Michael Eriksson, CEO & Founder, White Pine
10:00 Q&A session
10:20 Closing Remarks
- Heidi Virta, Sr. Director & Head of Region Latin America, Business Finland
10:25 Signing ceremony
- ApexBrasil-Business Finland Letter of Intent
10:30 Networking
Target audience
Finnish companies of all sizes and sectors of activity
Other related events
- Unlocking opportunities in the Andean region: Doing business in Colombia & Peru 28 August
- Mahdollisuuksien Latinalainen Amerikka (event in Finnish) 28 August
- Mexico – Nearshoring capital of the Americas 29 August
- Team Finland Brazil roadshow to Oulu 29 August
- Team Finland Brazil roadshow to Tampere 30 August
