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Online 7.3.2023

Team Finland Talks: Norway – Which sales approach is the best for my organization?

When: Tuesday 07.03.2023 9:30-10:55 (EET)

Venue: Teams

Register by March 6, 2023

Further Information

Jouni Hyrkäs

Senior Advisor, Business Finland

jouni.hyrkas (at)



Daphne Wang

Project Manager, Business Finland (at)

Are you a Finnish company considering the Norwegian market? Join this webinar to learn the sales strategies typically used for market entry in Norway.


9.30 Welcome, Jouni Hyrkäs, Business Finland

9.35 How to recruit the right sales person? Rune Buseth (Partner - Executive Consultant), Birn+Partners

9.55 Scaling Up in Norway: Leveraging Independent Sales Agents for Business Growth, Lars Hellestrae (Managing Director),

10.15 Entering a new market: Differences in corporate culture Åsmund Rong (CEO), Møtebooking

10.35 Local cold-calling experts: How to get more Norwegian customers? Stein Dale (CMO), Venezu

10.55 End of event


Rune Buseth is an executive recruiter and Partner in Birn+Partners. He has worked extensively across industries and has expertise in tech and sales, also including healthcare companies. Primarily he works with SMBs and scale-ups. Has a master degree in International Management from Hanken university, and lived 7 years in Finland.

Lars Hellestrae is the manager of, the premier platform for identifying and connecting with sales agents and distributors in Norway. Additionally, he is the founder of, the most extensive marketplace for sales agents in the UK. With a wealth of experience in successfully outsourcing sales to independent agents, Lars will provide insight into effective strategies that allow companies to expand their market reach with minimal risk.

Åsmund Rong is the CEO of Møtebooking Norge, a leading provider of sales development services to the Norwegian market. He has broad experience in marketing and management roles, last three years as Head of sales and marketing in Møtebooking Norge. With almost a decade worth of experience implementing CRM-solutions and working with an array of industries, Åsmund has unique insight on how to align marketing and sales activities for successful market entry. 

Stein Dale has a master’s degree in economics from the Norwegian School of Economics. He has 25 years of B2B sales experience and started his career in the late 90’s working with IT and Internet in Norway. His company, Venezu, has sold more than 1.000.000 hours of sales assistance and generated billions in revenue for customers. He is also a well-known recruiter and has recruited close to 500 people to the Norwegian IT industry.

Useful background information