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Online 28.3.2023

Trends and Opportunities in Brazil’s Health Tech and Digital Health Market

When: Tuesday March 28 2023 at 15:00-17:00 (EET) // 9:00-11:00 (BRT)


Venue: Teams

Register by March 26, 2023

Further Information

Mr. Joao Bordon

Senior Advisor, Business Finland

joao.bordon (at)



Ms. Daphne Wang

Project Manager, Business Finland (at)

Latin America’s largest economy, Brazil offers a unique set of opportunities for Finnish startups and small and medium-sized enterprises (SMEs) in the healthcare industry. The country counts on the largest public healthcare system globally (by coverage), the so-called Unified Health System (SUS), and has a robust, growing private healthcare market.

Over the last years, leading public and private healthcare providers in Brazil have been increasingly interested in innovative solutions from young companies to boost operational efficiency and improve patient delivery. Come join the Team Finland network on March 28, 2023 to learn more about trends and opportunities in one of the most promising and attractive healthcare markets globally.


  • Welcome speech, Kari Puurunen (Consul General of Finland in Sao Paulo)
  • Brazil’s economic outlook, Rafael Murgi (Coordinator, Trade and Economic Affairs at Consulate General of Finland in Sao Paulo)
  • Brazil’s healthcare and digital health industry landscape, Ana Cândida Sammarco (Partner)/ Renata Rothbarth (Life Sciences, Digital Health and Healthcare Senior Associate at Mattos Filho)
  • How to do business in Brazil’s healthcare industry, Ronald Lorentziadis (CEO at Link Healthcare)
  • Market entry options for Finnish companies, Joao Bordon (Senior Advisor at Business Finland)

Why Brazil

  • Largest economy in Latin America and the Caribbean (LAC)
  • World’s biggest public healthcare system (known as SUS) by coverage
  • Third largest private healthcare market globally
  • 7,900+ hospitals; large medical diagnostic companies
  • Increasing demand for innovative health technology solutions

Who should attend

Finland-based companies specializing in the following fields:

  • Medical devices
  • Operational efficiency
  • Telehealth & telemedicine
  • Artificial intelligence & machine learning
  • PoC diagnostics
  • Clinical data analytics
  • Patient monitoring
  • mHealth
  • Other