Food from Finland will organize a focus PR event in Shanghai, China on 7th December. This event was part of China Roadshow 2021, due to the postponed roadshow, Food from Finland program main to enlarge Finnish food impression in China, mainland before end of 2021. The event is gathering world championship chef, industry nutritionist and HoReCa focus media. High profile from Team Finland is invited to participate at offline venue. The event will be offline available only but we offer the possibility to include products and marketing material only.
The event is gathering world championship semi-finalist chef, industry nutritionist and HoReCa focus media. High profile from Team Finland is invited to participate at offline venue. The event will be offline available only, but we offer the possibility to include products and marketing material only.
Participation format:
Option 1: Offline participation 1-2 representative, samples and marketing material, fee 350€ + VAT
Option 2: Samples and marketing material, fee 150€ + VAT
For both options, offering food tasking is warmly welcome, it includes but not limited to:
- Oat products
- Dairy products
- Berry products
- Beverage, Sprits, Liquor
- Meat, grain, etc
- Confectionary
- Food supplement
- Organic food
Price does not include freight, custom clearance or travel costs.
Due to COVID impact, the event might be changed date upon written notice. The event will be cancelled/postponed under five companies participation.
About Shanghai and Media Foresee List
Shanghai as one of the most important imported food market in China, has recently celebrated new Michelin Guide and Shanghai Taste. Due to pandemic, most of the PR events planned for Beijing has be relocated to Shanghai. Shanghai owns a large percentage of international citizens and high income consumers. This is a city gathers geographic advantage and economic strength. It is a good alternative to produce high quality content and advocate market on behalf of Finnish premium food offering.
The media that will be targeted are influencecial in HoReCa industry, especially on social media – expecting the media reach to over millions population, locally and national wide.
Tentative agenda:
15:00-15:10 Opening remarks Food from Finland program Director
15:10-15:20 Greetings from Team Finland
15:20-15:30 Video – introducing Finnish food
15:30-17:00 Food preparation by star chef and food tasking (nutritionist)
17:00-18:00 Networking and End of event
