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Virtual 19.-23.9.2022

Food from Finland 2022 China Roadshow

Time: 19th – 23th September
Place: Virtual event (Teams or alternative digital platform)

Registration extended to 23rd June


More Information

Erika Wang, Business Finland, Helsinki (at)


Jianing Lu, Business Finland, Shanghai (at)

Food trade in China continuously develops through cross-border e-commerce and trade platforms. Chinese buyers demonstrate confidence and interest to diversified and high-quality food – natural, delicious, sustainable, and pure food products.

Food from Finland program is inviting Finnish food companies participate in the yearly market exploration. The core target audience are B2B buyers and food industry medias. The buyers profile includes importer, distributor, wholesale chains and retailers.

Who should attend?

  • Finnish food suppliers interested in entering China market
  • Finnish food suppliers targeting in market development with distributor, retailer, or e-commerce platforms
  • Finnish food suppliers targeting on high level exposure through industry leading medias

Fee for participation

1300 eur / company
Note: Payment by e-invoicing in Finland

Special Note:

  • The campaign is subject to changes such as COVID restriction in local market.
  • In order to present an enriched offering from Finnish food industry, the minimum number of brands participating in virtual roadshow is eight.
  • Due to the limitation of total number of products to be listed, the registration is applied by first come, first served.

Marketing Material

  • High resolution logo with transparent background
  • Product picture

Roadshow Format

Online Participation ONLY *Confirmed arrangement will be communicated after close of registration

  • Sustainable Food Summit (half-day webinar)
  • One-to-one buyers meeting through VIP virtual meeting room
  • Media Interview and press release
  • Company introduction page via Food from Finland Wechat account (3 products introduction/company)

Sustainable Food Summit includes but not limited to below agenda

  • Sustainability in Finnish food industry
  • Sustainability in China food market & consumer brands
  • Sustainable agriculture of Finland
  • Roundtable – Finnish food offering with sustainability & responsibility

About Chinese Imported Food Market

China is steadily becoming a crucial market for categories geared toward consumers with higher incomes. By 2030, it may be home to about 400 million households with upper-middle and higher incomes—roughly as many as in Europe and the United States combined. More than 70% of China’s consumers are omnichannel shoppers, combining both online and offline approaches. In fact, China is world largest ecommerce market.

Before COVID pandemic time, China imports a great assortment of food categories: fresh food ingredients, meat, aquatic products, frozen food, dairy products, plant-based food, snacks, beverages, spirits, infant food, etc. During the past two decades, China imports food from 170 countries around the world. Imported food purchase became a trendy consumption along the rise of middle-class. According to public statistic, approximately 57.5% consumers spent over 10% of total yearly consumption on imported food. China became the world largest imported food consuming country by year of 2018, the yearly imported food value exceeded 70 billion US dollars. China market tendency to local brands, such as bottled water, packaged food, instant tea, etc. But niche brand proposition and premium quality is giving Finnish food exporters unique opportunities.

Three Key Trends in China Imported Food Market

  • Cross-border e-commerce & domestic e-commerce will lead on the growth of imported food volume and consumption behavior transformation
  • Market penetration from Tier 1 high GDP regions to lower GDP regions
  • Tighter regulatory administration to ensure food quality and food safety