Food trade in China continuously develops through cross-border e-commerce and trade platforms. Chinese buyers demonstrate confidence and interest to diversified and high-quality food – natural, delicious, sustainable, and pure food products.
Food from Finland program is inviting Finnish food companies participate in the yearly market exploration. The core target audience are B2B buyers and food industry medias. The buyers profile includes importer, distributor, wholesale chains and retailers.
1300 eur / company
Note: Payment by e-invoicing in Finland
Online Participation ONLY *Confirmed arrangement will be communicated after close of registration
Sustainable Food Summit includes but not limited to below agenda
China is steadily becoming a crucial market for categories geared toward consumers with higher incomes. By 2030, it may be home to about 400 million households with upper-middle and higher incomes—roughly as many as in Europe and the United States combined. More than 70% of China’s consumers are omnichannel shoppers, combining both online and offline approaches. In fact, China is world largest ecommerce market.
Before COVID pandemic time, China imports a great assortment of food categories: fresh food ingredients, meat, aquatic products, frozen food, dairy products, plant-based food, snacks, beverages, spirits, infant food, etc. During the past two decades, China imports food from 170 countries around the world. Imported food purchase became a trendy consumption along the rise of middle-class. According to public statistic, approximately 57.5% consumers spent over 10% of total yearly consumption on imported food. China became the world largest imported food consuming country by year of 2018, the yearly imported food value exceeded 70 billion US dollars. China market tendency to local brands, such as bottled water, packaged food, instant tea, etc. But niche brand proposition and premium quality is giving Finnish food exporters unique opportunities.