Japanese market demand for plant-based healthy products is on the rise.
The Japanese market for plant-based alternative foods in 2019 increased 17.1% from 2018 to 17.8 billion yen, and growth has been stable since. Consumers perceive plant-based food especially as healthy and good for the environment, and these trends are expected to grow also in the future.
Food from Finland will organize a tour to Japan for Finnish plant-based companies in October.
In this tour, we will visit Japanese major retailers, have coaching by industry experts and business networking for participating companies.
Preliminary schedule:
October 27 (Thu) Supermarket/shop tour for plant-based foods and Japanese company visit
October 28 (Fri) Seminar and networking event with buffet
