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Seoul, Korea 31.10.-1.11.2022

NORDIC F&B WEEK 2022 in Seoul, South Korea

Time: 31.10.-1.11.2022
Place: Seoul, South Korea, (Andaz Seoul Gangnam Hotel)

Registration by September 20, 2022.


More Information


Gloria Choi, Business Finland, South Korea
+82 10 2718 8998
gloria.choi (at)

Joint Nordic networking visit including a B2B matchmaking event targeting Korean buyers, Korean market introduction seminar, and study visits to major local retail stores. Participants also have the option to join the biggest Korean food exhibition, COEX Food Week (Nov 2-5) as part of the Nordic Pavilion to promote their products to both consumers and buyers.


  • To promote Finnish know-how, products and innovative ingredients to Korean B2B audience (buyers, product / business developers)
  • To generate business contacts, receive valuable feedback, and create business opportunities for Finnish food producers in South Korea
  • Give Finnish participants an understanding of the South Korean food market

To whom

  • Finnish food manufacturers (consumer goods / ingredients)

A  Two-Day Visit Including

  • Introduction to Korean F&B market information session
  • Retail store visits for Nordic participants
  • Networking dinner with Nordic participants
  • B2B Networking & Matchmaking event with relevant Korean buyers
  • Separate program track for alcoholic beverage companies
  • Optional: participation to Nordic Pavilion at COEX Food Week (Nov 2-5), the biggest annual food exhibition in Korea

Program includes

  • Overview of Korean F&B market (incl. market environment & trends, business culture, plant-based products market)
  • Visits to most relevant retail stores in Seoul
  • Face-to-face meetings with relevant buyers (B2B matchmaking) with company-specific individual tables & tasting


  • In case entering South Korea is difficult due to COVID-19 situation at the time, the event may be delayed or cancelled
  • Registration by September 20, 2022
  • Minimum number of participants 4 companies


South Korea is one of the largest F&B markets in Asia with high consumer purchasing power and a dynamic consumer market. Especially Korean consumers buy the most groceries online accounting for 19.7% of global e-commerce grocery market share, and being the 4th largest overall online shopping market in the world.

Finnish F&B products have a favorable image as premium, safe and high quality, matching well with the recent wellbeing trends that have seen demand for premium, healthy and organic food products.

EU-Korea FTA entered into force in 2011 and eliminates duties for nearly all of the EU’s agricultural exports. The tariffs for oats have also decreased significantly in the recent years, providing opportunities for Finnish oat exporters.