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Webinar 28.4.2022

US Plant-Based Category Insights Webinar

Time: 28.4.2022, 17:00-18:00 EET
Place: Teams Webinar


More Information


Sari Paavilainen, Business Finland, Finland
sari.paavilainen (at)


Elina Fahlgren, Business Finland, USA
elina.fahlgren (at)

Food from Finland, together with Green Seed Group is presenting US plant-based category insights in a webinar on April 28.

Plant-based foods in the U.S. are a $7 billion market. Plant-based products are a key driver of sales growth at grocery retailers nationwide, growing almost twice as fast as overall food sales. Plant-based food sales in 2020 grew 2x faster than overall food sales.

According to recent surveys, 54 percent of Americans between ages 24 and 39 now consider themselves flexitarians.

Food from Finland is co-operating with Green Seed Group to a create a market research report of the US plant-based market, its opportunities for Finnish products, challenges, trends and background information on various category groups.

Join us to learn more about the findings!

Content of the report

  • Category size and growth
  • Key brands
  • Opportunities/challenges
  • Store check photography
  • Overview of retailers
  • Packaging considerations
  • Merchandising considerations
  • Focus on plant-based milk & creams, yogurt, meat, cheese and snacks & oat products

1- on-1 meetings with Green Seed

Green Seed is offering companies a 30 minute 1-on-1 coaching session focusing on brand/product concept feedback and areas of opportunity.

We are expecting products to be market ready (FDA approval or in process, package etc).

We would also need you to provide a one-pager of your product/products and a market entry plan, and be ready to send samples to Green Seed. (Max 8 companies)

Green Seed Group

The Green Seed Group is an international food and drink sales and marketing consultancy that helps clients from all over the globe to build their business in over 20 markets.