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Hong Kong 20.-21.4.2023

Food from Finland Hong Kong Visit – Meet with Buyers

Time: April 20-21
Place: Hong Kong

Registration period: 5th March – 1st April
Minimum number of companies 8 and max 2 participants per company


More Information


Erika Wang, Business Finland (at)

Food from Finland program is delighted to organize a group visit to Hong Kong during 20th – 21st of April 2023. The purpose of visit is to connect with targeted importer, retailer as well as F&B network.

Food from Finland program group visit to Hong Kong will take place in April 2023. The objective of this visit is to facilitate Finnish food and beverage suppliers to connect with Hong Kong leading online marketplaces, potential importers and premium retail channels. It is included an exclusive meet with buyers event at Residence of Consul General of Finland in Hong Kong.

The group of Finnish companies have the opportunity to explore local ecommerce model. Hong Kong has served as central souring location for several east Asian markets. It is a premium market for food ingredients and value-added food products in Asia. Finnish companies who are interested to export to Hong Kong, operating in Hong Kong or looking for partner in Hong Kong and nearby markets are warmly welcome to join the group visit.

  • Cost of participation: €1000
  • Registration period: 5th March – 1st April
  • Cancelation term: Cancelation with full charge of participation fee
  • Minimum number of companies: 8

Basic facts about Hong Kong

  • Gateway to mainland China
  • Free trade market
  • Attraction to international business / tourism
  • Long history with global gourmet
  • Home base for numerous premium / luxury F&B
  • International talents

Agenda draft

20th April

AM Morning Visit to Hong Kong No.1 Ecommerce platform HQ

PM Afternoon Meet with buyers event & Finland promotion month kick-off meeting

  • Residence of Consul General in Hong Kong
  • Opening Remarks by Consul General of Finland in Hong Kong 10 mins
  • Food from Finland introduction 10 mins
  • Finland online campaign introduction 20mins
  • Finnish food companies presentation 5min x company
  • Meet with buyers networking 40 mins
  • F&B services and networking 60 mins

Evening Optional visit to F&B services on own agenda

21st April

AM Morning Visit to Hong Kong premium retail locations e.g. 3–5 stores

Lunch Organized by Food from Finland program

Evening Free time – transfer to Singapore for exhibitors at FHA

Online campaign 

(link will be updated during March) *To participate in the campaign, separate participation fee will be charged)

The campaign includes one month promotion of Finland pavilion on HKTVmall and the kick-off event will take place at residence of Consul General of Finland in Hong Kong. Promotion activities will be introduced to leverage the awareness of country of origin – Finland. The campaign will targeted on No.1 digital consumer base in Hong Kong and it is targeted on approximately 200,000 potential consumers in HKTVmall. HKTVmall consumers can order the items from the online store once the campaign starts, free delivery services will be offered above certain amount of purchase.

Why enter to Hong Kong market through e-commerce?

Hong Kong as one of the world’s leading digital cities, during 2021 – 2022 e-commerce business experienced a historical take-off in this market. Consumers shifted from offline to online shopping to purchase fresh produce, imported food and other non-food products. Currently, eCommerce is a mainstream way of buying in Hong Kong. The Hong Kong e-commerce market is projected to reach €6 billion, accumulated by annual growth rate of 10.5%. Hong Kong consumers demand not only a diversified selection but also speed in service. In 2019, Food Panda one of the largest food delivery companies in Hong Kong launched PandaMart, an e-commerce vertical that offers express delivery services in under 25 minutes.

At the same time, traditional retailers are seeking for a dramatic shift from offline to online model (O2O), in order to stay relevant to their customers. Amongst all eCommerce players in field including Alibaba and Amazon, HKTVmall became a major platform with local competitive edge. The unique customers grew from 94,000 in 2015 to 1,290,000 in 2021. The company has remarkable success partnering with traditional retailers to build online channel. HKTVmall is currently the top online shopping mall with 5,500 online stores.

Food from Finland program is delighted to invite Finnish food suppliers to the upcoming online store on HKTVmall in partner with local business operator. Setting up a virtual store in HKTVmall will showcase various range of high quality food from Finland – natural, delicious and sustainable. The targeted food products are mainly highly branded and packaged food. Dairy and meat, egg products are requiring particular import license, please contact us for more information before your registration.