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Amsterdam, Netherlands 23.-24.5.2023

PLMA 2023

Time: 23.-24.5.2023
Place: Amsterdam, Netherlands

This event is SOLD OUT.

More Information

Annaleena Soult, Business Finland, Helsinki
annaleena.soult (at)


Sari Paavilainen, Business Finland, Helsinki
sari.paavilainen (at)

Food from Finland will organize a country pavilion at the PLMA (World of Private Label) trade show for Finnish food and beverage companies. 

The fee and what it includes

The price of the company package at Finnish Pavilion is 8 800€ (+ VAT 24%) 

  • Individual booth
  • Planning, construction and dismantling of the pavilion
  • Graphic designs and production
  • Two booth partition walls (3000 mm) for logo and marketing slogans
  • Two open shelves
  • Furniture: table and two chairs, showcase vitrine and showcase bottom print file
  • Freezer, cold vitrine possible with additional cost
  • TV screen possible with additional cost
  • Space in the storage room for warm and cold items
  • Electricity, water and cleaning

Other information

  • Price does not include freight or travel costs.
  • The places are filled on “first come first served” basis and places for exhibitors will be shared in order of registration.
  •  Food from Finland staff will be hosting the pavilion and assisting the companies when needed.

Note! Additional cost for PLMA membership: Annual membership of PLMA International Council is 1 500€. Non-members pay one-time fee of 2 500€. PLMA will be unable to confirm participation in the show until it receives a duly completed and signed application to exhibit, accompanied by a membership application (for new members) and annual membership dues payment. Read more about the PLMA membership

Terms & Conditions

Cancellation fee is 50% of the participation cost after binding registration. Cancellation fee is 100% of the participation cost if cancelled less than 90 days before the beginning of the trade fair.

Appendix 1: Terms & Conditions for registration
Appendix 2: Conditions of Contract for Exhibition Attendance Package

Exhibition Explorer

Business Finland provides Exhibition Explorer funding to small and medium-sized businesses that are keen to grow and internationalize. The funding requires that at least four eligible companies apply for the Exhibition Explorer funding for the same international trade fair. The company must apply for Exhibition Explorer funding at least one day prior the trade fair. You can receive the Exhibition Explorer grant covering up to 50% of the eligible costs of the stand cost.

Read more about Exhibition Explorer. 

About PLMA

For more than thirty years, it has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow.

Products on display will include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY. The show floor is divided into separate food and non-food halls to help visitors make the most of their time. All aisles are extra-wide which, together with a variety of other health and safety measures, will allow all attendees to apply social distancing.

Read more about PLMA