In this scenario, confidence in existing international institutions is shaking.
Citizens demand Global Empowerment for global challenges. A forum for global citizens ' initiatives and a direction towards decision-making by AI and algorithms. Power fragmentation and strengthened digital tribes undermine the status of the nation state.
The need for labour is reduced with radical technological advances and traditional wage work gradually loses its significance. The sharing economy will be strengthened and new earning opportunities will also be created when companies start racing in the personal data of their customers. People learn to exploit their data in the earning sense. In the end, only a few have the chance to break away from the digital devices. A new class division based on Digitity is emerging.
The global economy is draging. The financial world is shaky after Brexit and the deteriorating consumer confidence. Cryptocurrencies are sought for security and are becoming more widespread across the globe. The reliability of cryptocurrencies is increasing and they gradually replace the traditional central bank currency.
Similar to other countries, Finland suffers from the monetary and financial crisis spreading from Europe at the beginning of the decade.
High-quality data give Finland a competitive edge in the radical data economy (e.g. health data, data collected over long periods of time).
The importance of traditional parties has declined. Change is sought through single-issue popular movements, which operate digitally, independent of location. Methods of direct democracy enabled by new technologies are in use. Artificial intelligence is widely employed in legislative drafting and decision-making.
National and international regulation decreases substantially. Companies are under constant evaluation and review on social media and other platforms used by individuals. Movements, strikes and boycotts spread rapidly.
Increasing data volumes enable the location of recyclable materials to be pinpointed with ever greater accuracy. Finland sees a breakthrough of sharing economy platforms in the daily life of consumers. Adoption of circular economy innovations increases also in the business operations of service companies and industrial operators.
Entrepreneurial activity in the job market increases as people earn an income by making use of their personal data. Societal concepts and structures related to work and unemployment have been revised.
As the significance of work decreases, the role of the job markets and labor costs in companies' location decisions also declines. Finland can compete on high-quality data and a favorable climate from the perspective of climate change. The cleanness and price of energy are also increasingly important factors in location decisions.
The continued development of VR technology and decrease in working hours increase the popularity of homes in sparsely populated areas.
Labor market organizations lose their importance, as people turn to global platforms in search of support for the transformation of work. Organizations find new roles providing education for the data economy and (mini) entrepreneurship.
Lobbies disappear in many sectors, as the sectoral division is redefined.
Global crowdfunding projects have taken on a clearly more significant role in the capital markets. Cryptocurrency has also become something of a replacement for share issue (in platform economy companies). Funding is readily available for new technologies, while traditional industrial sectors have difficulties securing funding due to their insecure outlook. The European financial crisis affects Finland as major long-standing Nordic banks go bankrupt.
As elsewhere, digital competence grows increasingly important in Finland and the goal is to provide everyone with the basic skills needed to function in the data economy. Learning content related to data ownership, data management and artificial intelligence is added to the national core curriculum.
Consumer and investor pressure boost the competitiveness of the bio and circular economy. Product manufacture becomes more transparent. Platforms and data provide information on the location of recyclable materials.
Data enable negative aspects such as environmental nuisance to be considered in product prices. The accurate real-time measurement of carbon sinks becomes possible, affecting the use of forests as raw material.
Few people can afford to eat real meat or fish, and artificially produced food constitutes most of the diet for the middle class.
A focus on local production emerges and urban farming, backyard production and local food are the prevailing trends.
Affordable technology gives a growing number of consumers the opportunity to produce energy themselves, and conflicts increase between consumer-producers and traditional energy companies.
Energy is linked to identity policy. The shift to a self-sufficiency economy sees the establishment of local energy rings and energy cooperatives. Self-determination concerning data becomes a prominent concept in service marketing.
States lose their hold on the energy infrastructure, and the development of energy transmission and delivery networks is left to the industrial sector. Heavy industry relocates in pursuit of the cheapest energy and most functional networks. Protecting networks from cyber attacks is a key issue for industry.
Mobility as a service sees explosive growth. The elite use their own bicycles and low-emission vehicles to facilitate their mobility outside the data network. The masses, in turn, use digital mobility services offered by large service providers. As the public administration becomes weaker, the maintenance and development of logistics infrastructure becomes a global problem.
The use of AI and robotics in healthcare develops by great leaps and becomes increasingly commonplace.
Individuals control and manage their own health data and they can decide what is measured and what the data is used for. Paying for health data increases the amount of data but, at the same time, concerns arise about the quality of data.
The individual's responsibility is highlighted when technology and measurement become available for those who want and can afford it but are not mandatory. Insurance companies offer benefits to people with healthy lifestyles. Healthcare is personalized.
Nutrition and medication can be optimized at the individual level, and increasingly common 3D printing challenges medical regulation. Growth in platform-based business models based on personalization.
Individualization and personalized products become increasingly common and consumer power grows. Data is used as an instrument of exchange and to acquire services and products. Sharing economy platforms make a breakthrough in the daily life of consumers.
New food production technologies are developed rapidly. Data is used extensively to optimize food production and efforts to reduce food waste are successful. Customized and personalized diets become increasingly common.
Retailers become an unnecessary intermediary between food and the consumer. Food is automatically delivered to the doorstep based on data disclosed by users.
Made to order operating models emerge, for example in clothes manufacture, reducing the disposal of finished products.
The share of independent travelers grows. Virtual travel increases, replacing physical travel to a certain extent.
The distribution of income is imbalanced. People have more free time globally but purchasing power declines.
The MyData movement gathers strength. A data exchange emerges when the value of data is recognized in various business environments and it becomes possible to trade data under the same logic as the stock markets. Individuals decide to whom, and for what use, they sell their data. Data brokers act as intermediaries.
The ethical nature of technological development is not monitored. Personalization, fragmentation and tribalization lead to the emergence of mini-markets where even small operators can thrive. The significance of blockchain technologies increases and they are widely used in contexts where third-party verification is necessary.
Many cities introduce advanced sensor technology, which enables infrastructure costs to be allocated at the individual level, for example.
Multiple cryptocurrencies are in widespread use. In an individualized and tribalized culture, currency is one way of expressing one's identity. Companies may offer their services only in one currency and thereby practically exclude certain groups from their customer base. The shift to cryptocurrencies also increases the risk of cyber attacks at the individual level.