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Webinar 18.8.2022

Plant based food market in Japan

Time: 18.8.2022 10-11 am EEST
Place: Teams Webinar


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Annaleena Soult, Business Finland
annaleena.soult (at)


Inka-Liisa Häkälä, Business Finland
inka-liisa.hakala (at)

Health as well as sustainability are a growing concern and fast growing trend also in Japan. This is affecting also Japanese food market which is increasingly focusing on healthy food. In the forefront of this development is the market for plant based foods. The market has grown rapidly in recent years, and is predicted to exceed 100 billion yen by 2026.

Business Finland Tokyo team, Inka-Liisa Häkälä and Masahiro Kimura, will tell about Japanese food market, focusing especially on plant based foods: market development, main players, consumer attitudes. This webinar is also preparing the upcoming Green Day networking event in Japan in October.

Green Day Japan - Networking Visit to Tokyo October 27-28

Food from Finland will organize a tour to Japan for Finnish plant-based companies in October.
In this tour, we will visit Japanese major retailers, have coaching by industry experts and business networking for participating companies.
More information and to register.