Health as well as sustainability are a growing concern and fast growing trend also in Japan. This is affecting also Japanese food market which is increasingly focusing on healthy food. In the forefront of this development is the market for plant based foods. The market has grown rapidly in recent years, and is predicted to exceed 100 billion yen by 2026.
Business Finland Tokyo team, Inka-Liisa Häkälä and Masahiro Kimura, will tell about Japanese food market, focusing especially on plant based foods: market development, main players, consumer attitudes. This webinar is also preparing the upcoming Green Day networking event in Japan in October 27-28.
Welcome!
