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New York City, USA 25.-27.6.2023

Summer Fancy Food 2023

Time: June 25-27, 2023
Place: Javits Center, New York City, USA


More Information


Sari Paavilainen, Business Finland, Finland
sari.paavilainen (at)


Elina Fahlgren, Business Finland, USA
elina.fahlgren (at)

Food from Finland will be present at the Summer Fancy Food in New York with Finnish country pavilion for the first time. We welcome Finnish food and beverage companies to join. Summer Fancy Food will take place in New York 25-27 June.

Why Summer Fancy Food

The Summer Fancy Food Show is the largest trade-only specialty food event in the United States. Serving up the newest and best in specialty food and beverage, the Summer Fancy Food Show attracts thousands of makers, buyers, brokers, distributors, and other industry professionals for three days of product discovery, networking, and business opportunities.

This is a perfect opportunity for brands targeting premium and gourmet specialty grocery retailers and distributors. Fancy Food trade show is one the biggest meet-the-buyer events for natural, organic, free-from, gluten-free, functional foods, non-alcoholic and alcoholic beverages, and more.

Read more about the expo 

FDA Registration

US Food and Drug Administration (FDA) registration is required for all food products entering the US market. The manufacturer needs to add its manufacturing address as well as all warehouse addresses for the product in question in the FDA’s system. The registration itself isn’t complicated or burdensome, and Business Finland can help you understand the process better.

Please contact Elina Fahlgren for more information on FDA registration, 
elina.fahlgren (at)

The Fee and What it Includes

Participation fee per company is 9 900 € + VAT/company space

The event requires minimum 7 companies.

The Fee includes:

  • Space rental
  • Planning, construction and dismantling of the pavilion
  • Graphic design and production, furniture and other decoration
  • TV screen possible with additional cost
  • Storage space for warm and cold items, cold vitrine at booth possible with additional cost
  • Running costs such as electricity, water, cleaning

Note: Due to the high price level in the USA and New York, organizing a trade fair there is very expensive and for this reason the Finland Pavilion will be lighter in structure and content than what Food from Finland's pavilions normally are.

  • The fee does not include freight, flights and accommodation
  • Companies with alcoholic beverages, please contact Elina or Sari
  • Food from Finland will also be present at the pavilion during the Summer Fancy Food

Registration to Summer Fancy Food

Places for exhibitors will be shared in order of registration.
We reserve the right to changes – the registrations are binding!

Please Note Our Cancellation Policy 

Cancellation fee is 50% of the participation cost after binding registration. Cancellation fee is 100% of the participation cost if cancelled less than 90 days before the beginning of the trade fair.

Appendix 1: Terms & Conditions for registration
Appendix 2: Conditions of Contract for Exhibition Attendance Packages

Exhibition Explorer

The Exhibition Explorer funding is aid for participation in international B2B trade fairs held outside Finland. The funding is aimed at SMEs and midcap enterprises that pursue growth and internationalization. A company can have a presence at the trade fair at a joint stand or its own, separate stand.

The prerequisite for funding is for at least four Finnish SMEs or midcap enterprises to apply for Explorer Exhibition funding for the same trade fair. At least half of the aforementioned group of enterprises must be SMEs.

Read more about the funding.