Business Finland's AI Business program helps companies in all fields of business to utilize and gain new value from their data. During the four episodes of our webinar series, the experts from Futurice will guide you through the necessary steps of becoming more data-driven. You will learn how to create a data-driven business model and clarify your value proposition, as well as find ways to execute a cultural transformation in your organization and setting up the correct technological infrastructure. By watching the series, you should be able to start, or continue, your journey towards becoming a data-driven company.
If you are starting your data-driven journey now, we suggest you watch the episodes in order. If you are more familiar with the concepts, you can focus on one episode at a time, depending on which topic is relevant to you. The episodes are all under 30 minutes long and you can even listen to the episodes as podcasts!
With data, you can change the way you work, what you sell, how you make money – or all of them! In the first episode, Rosa, Nelli and Tuomas discuss data and data-driven business models. They highlight the difference between those and regular ones, and tell you how to start your data journey and warn you about the typical pitfalls in data initiatives.
How to find a unique value driver for your data-driven business idea? Rosa, Nelli, Tuomas and Kaj discuss customer centricity and highlight the importance of phrasing your value proposition correctly to different kinds of customers and stakeholders.
What kind of capabilities do organizations need for change and how should they be pursued? Rosa, Janetta and Tuomas discuss their experiences of organizations that have been able to become data-driven quite quickly.
What is AI compared to other ways of analysing data? How to start building the tech environment for an SME? How to make a successful data project? Rosa, Teemu and Tuomas go through their experiences with designing an infrastructure for data- and AI-driven business.
The topics of these webinars were included in the coaching and workshop series designed by Business Finland’s AI Business program and Futurice. The training was a pilot and ran from September to December 2021.