Brief 8/2025 Leveraging Multi-Source Data for Decision-makers in the Finnish Experience Industry

This policy brief offers a unique perspective on different aspects of the experience industry, from customer reviews and financial performance to tourist behaviour and business networks.

This policy brief presents and compares five key datasets that can enhance decision-making concerning the Finnish Experience Industry (FinEI): Tripadvisor, Amadeus, Companies’ Hyperlinks Network, Visit Finland’s Matkailijamittari, and Salmi Platform. It offers perspectives from customer reviews and financial performance to tourist behaviour and business networks.